Recently my co-worker, Tim Jensen, wrote a blog post on setting up a Twitter Ads campaign. One of the sections of that post explained setting up the...

While Facebook is the first social ads platform many advertisers turn to, other platforms can be intimidating to learn as budgets are expanded and...

  Ad platforms have been thrown into the forefront of scrutiny in recent years, resulting in stricter policies regarding political advertising....

Updated December 10, 2021 Twitter Ads, while a lesser-used ad platform than the major players, still offers a respectable range of targeting and can...

Twitter confirmed the deprecation of lead gen campaigns and lead gen cards via a post on TwitterCommunity.com last week. Here is a screenshot for...

If you've logged into your Twitter Ads account recently, you may have noticed a new look in your Ads Manager with their new beta. Today I'll take...

Happy Friday and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! Ad Espresso We Analyzed 7,712 Twitter Ads And...

"But they're already my customers. Why should I tag them?" - Anonymous SaaS Owner Well my friend, that's what I'm here to talk to you about. Tagging...

Puppy monkey baby! Puppy monkey baby! Laugh-out-loud funny. If you didn't laugh at that commercial during the Super Bowl, well, I don't know how you...

You may have read Twitter’s announcement of their latest ad format last week.  The new ad format is called the “Conversational Ad” and rightly so....

This post was updated on March 30th, 2020, to reflect the updates to the Twitter interface. This post was originally published on December 23rd,...

"An image is worth 1,000 clicks." Er, something like that. PPC is forever changing. And with that trend comes the shift away from text based ads to...

At the end of October, Amy and I flew across the pond to speak at HeroConf in London. I shared advanced Twitter advertising strategies and tips for...

Ok e-commerce advertiser friends. Time for a wake up call! How many of you have your e-comm blinders on and are solely focused on your Google/Bing...

Twitter has had a pretty strong summer, no doubt. Between autoplay video, audience insights and the new app target strategies based upon categories...

Paid search competitor campaigns can be very lucrative, which only makes sense considering that you're targeting a group of searchers that are...

Late last week I read this article about rebranding your company and things you should take into account while doing so. The article was solid and...

Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis...

This post marks the first of a 6 part series on sharing insights across marketing channels focusing on the benefit of combining paid digital media...

As digital advertising professionals, we are immersed in a wide world of ad types. Many of us started off as PPC-only practitioners where text ads...

Remember when Facebook required a .edu email address to join? When you could still get a simple one-word username on Twitter? When LinkedIn only had...

Blogging is all about being topical and relevant. It is an open platform that is part news and part opinion. Well, considering I can think of...

The social networks continue to grow and grow. With that growth comes the conversation of monetization - how will they actually make money? Over the...

A few weeks ago my friend and colleague Robert Brady wrote an article pertaining to the lack of support offered small advertisers on Google AdWords....