Localogy Recap: Democratization of Video Advertising [Clix Speakers Series]
The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...
Video Advertising
Getting Started with Google’s Video Action Campaigns
Video ads are all about awareness and branding, but they don't give you leads, right? Think again. YouTube's Video Action campaigns (formerly...
Democratization of Video Advertising [Clix Speakers Series]
The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in...
Engage Consumers with Microsoft’s Video Extensions
Microsoft Ads will be releasing a new extension for advertisers, video extensions. Video extensions are an interactive way to demonstrate products,...
Should I Use TrueView Discovery or In-Stream?
The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can...
Have You Heard About Hulu’s New Self-Serve Ads?
Early last month, Hulu announced plans for a self-service ad platform called Hulu Ad Manager. It aims to allow advertisers to run streaming...
Don’t Miss YouTube Video Builder Beta
When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there's a lack of video creative. What I mean...
New Extensions Coming for YouTube Ads
Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will...
Don’t Miss the YouTube Mockup Tool
The YouTube Mockup Tool is another great, free tool Google offers to advertisers. This tool allows anyone with a Google login the ability to see...
1,400+ Kids YouTube Channels to Exclude From Your Video Campaigns
I'm going to go over a scenario I run into often. I wish I could see your face when reading this to know we're in agreement. When I launch new video...
Before You Pick Your YouTube Campaign Goal, Know Your Bidding Options
Marketers who plan on running video campaigns in Google Ads have the option to select a campaign goal when creating a new campaign. Here are the...
New Device Type in Google Ads: TV Screens
For several years now, streaming devices and Smart TVs have been the elephant in the room for traditional cable companies and therefore, the way...
7 Ways Video Can Increase Ad Conversion Rates
This is a guest post by Hope Horner, Founder & CEO at LemonLight Everyone’s talking about video, and rightly so! Video is one of the most...
What You Need to Know About YouTube Brand Lift Studies
Video advertising has been a buzzword for a while now, and you may or may not have given it a shot yet. Maybe you've been advertising on YouTube for...
How to Maximize Your Instagram Advertising Efforts Using Video
This is a guest post by Akvile DeFazio, President of AKvertise, Inc. You already know that content creation is a great strategy for promoting your...
2018 Video Updates PPC Pros Should Know
We're more than halfway through 2018 and channel updates for their video features and ads are humming along. Though some people called 2017 the year...
AdWords Life Events Targeting Is Here! Now What?
AdWords has been rolling out more and more audience targeting features, and made Life Events targeting available to all advertisers last month....
Reach Users Beyond YouTube with Outstream Video Ads
Since we published our post covering An Overview of Video Advertising, AdWords has released yet another video ad format. Outstream videos are...