Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis...
by John A. Lee, Search Marketing Manager It's official. Yahoo! and Microsoft's proposed search partnership has received regulatory approval for both...
Has Yahoo's PPC Content Match algorithm produced better results for you? We'll let you know what we find. Here's what Yahoo said today: These subtle...
Yahoo just made some nice changes to the YSM user interface: Our latest enhancements aren't going to make worldwide headlines, but they can help you...
And the hits keep right on coming - as if these other free resources weren't already a treasure trove of a toolkit for educating search advertisers,...