Yahoo has been making strides lately to continue to improve their Gemini UI. They recently rolled out a very helpful Dimensions tab where you can...

I've been running campaigns in Yahoo for awhile now. A couple months ago, I logged in and noticed that I seemingly no longer had the ability to opt...

The other day I did a search on Yahoo. I know. All you internet marketers out there probably just chuckled. I had to reset Firefox recently and it...

Happy Friday, friends, and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts Social Media Examiner...

Good Friday friends and welcome to this week's edition of the Clix Marketing Blog's PPC News & Views! From the Experts AdEspresso The Great A/B...

It’s almost a New Year, can you believe it?! Yah, yah, I know that it happens every year - but it’s still surprising! 2015 brought new toys to...

The channel mix in digital advertising has always been in flux. Paid search channels are no different. Granted, Google AdWords has been a constant,...

2016 is right around the corner. Can you believe it? There were so many changes this past year that it's hard to keep track. But we'll give it a...

Just 2 weeks ago I dropped knowledge all over you regarding the importance of Yahoo! Gemini. To summarize - the Yahoo!/Bing Search Alliance is...

Every PPC platform has a set of advertiser policies/guidelines. These documents lay out what content is allowed, which is allowed on a limited basis...

Attention digital advertisers, Yahoo Gemini is important! There, I said it. Over the past 2 years, Yahoo has been working diligently under Marissa...

According to an email from Bing, Microsoft and Yahoo are amending their search partnership. The email, which was received by Clix marketing this...

The complexity of any advertising campaign rarely correlates with money spent but usually hinges on the number of channels, products, audiences and...

by John A. Lee, Search Marketing Manager Successful PPC management is all about proper targeting. The potential audience for a PPC ad is huge, but...

by John A. Lee, Search Marketing Manager It's official. Yahoo! and Microsoft's proposed search partnership has received regulatory approval for both...

We all know that tracking conversions is crucial to optimizing PPC campaigns. But almost all conversion tracking mechanisms - including the ones...

Has Yahoo's PPC Content Match algorithm produced better results for you? We'll let you know what we find. Here's what Yahoo said today: These subtle...

This should be interesting... eCommerce heavyweights have banded together to form the Alliance Against Bait & Click (AABC) to raise awareness...

Yahoo just made some nice changes to the YSM user interface: Our latest enhancements aren't going to make worldwide headlines, but they can help you...

<This roundup of Yahoo/Google/Microsoft-related articles was created for callers into a Collins Stewart investor call where I was one of the...

According to this article in MediaPost, Yahoo may begin serving Google AdWords ads on a broader scale than their joint recent test - which could...

Microsoft released a nice number of new adCenter features today - see the summary in this PDF document. The good news: the features represent some...

The Wall Street Journal just released a nice comparison of Google, Microsoft and Yahoo revenue and profit data. Click on the thumbnails for larger...

Anybody besides me noticing that Yahoo! has become much more aggressive about training/supporting advertisers? Here's more evidence: a webinar...

Our friends at Engine Ready released two phenomenal goodies today: this list of negative keywords that you can (and should!) use in your PPC...

Dear Microsoft, Here's my advice on how to wisely invest a few of the billions you have left over after you gobble Yahoo: 1. Please ditch the...

You will certainly love what you see in my post today on the SEW Blog. I guarantee it. Go there now.

And the hits keep right on coming - as if these other free resources weren't already a treasure trove of a toolkit for educating search advertisers,...

Hundreds of people have downloaded the free ebook Scientific Marketing that I posted last week. It seems the message "internet marketers have a lot...

Now that we're at the beginning of the end of the eCommerce holiday buying season, some trends are evident among Clix Marketing's retailing client...

We received the following info and invitation from our Yahoo friends. They're conducting a Holiday Advertising webinar on Wednesday, November 14,...

Starting within the next two weeks, advertisers on Yahoo! Search Marketing will have the option to block domains of sites where they don't want...

Yahoo announced two significant enhancements to the YSM PPC platform this week: a "full analytics" package (formerly offered at cost to high roller...

This just out from our Yahoo! friends: "Just a quick update on a few new features Yahoo! has added to the Panama account interface to help...

Today Yahoo! announced it will provide free, open access to the “Panama” search marketing APIs through the launch of the Commercial API Program....