YouTube ads have come a long way over the past few years, from rolling out CTA extensions to releasing a Video Builder for advertisers. Let's talk...

Besides building brand awareness, YouTube ads can help drive relevant traffic to your site in several ways. One way we can drive traffic from our...

The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can...

When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there's a lack of video creative. What I mean...

Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will...

    Have any of you video marketers noticed a change in your campaign reporting in Google Ads within the past few weeks? Don't worry....

The YouTube Mockup Tool is another great, free tool Google offers to advertisers. This tool allows anyone with a Google login the ability to see...

Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics...

Last month, Google announced that the current YouTube call-to-action overlay is going to be sunset by the end of January 2019. Instead of the...

I'm going to go over a scenario I run into often. I wish I could see your face when reading this to know we're in agreement. When I launch new video...

Marketers who plan on running video campaigns in Google Ads have the option to select a campaign goal when creating a new campaign. Here are the...

This is a guest post by Hope Horner, Founder & CEO at LemonLight Everyone’s talking about video, and rightly so! Video is one of the most...

Video advertising has been a buzzword for a while now, and you may or may not have given it a shot yet. Maybe you've been advertising on YouTube for...

This is a guest post by Joe Martinez, Director of Paid Media and Community for Granular. There’s been a lot of updates in the video world so far in...

A while back, we published a post that looked at when advertisers should say yes to video advertising. For many advertisers, the budget required to...

Whether running brand spots or promoting how-to videos, video advertising can be highly beneficial to build awareness online. While not always an...

This post is a guest post by Cory Henke, Founder and Business Development at Variable Media Agency. In one sentence for those with short attention...

Video is the new black. It's been part of my Google Rep Bingo for the last 6 years, but now it's squarely out of the early adopters phase. Most of...

Blogging is all about being topical and relevant. It is an open platform that is part news and part opinion. Well, considering I can think of...

YouTube Analytics are often a neglected source of rich data that can help us tame the chaos that is YouTube. The reports are broken down into three...

The social networks continue to grow and grow. With that growth comes the conversation of monetization - how will they actually make money? Over the...