When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there's a lack of video creative. What I mean...
Ad extensions allow advertisers to expand their ads with additional information, typically resulting in more people clicking on your ad. Google will...
Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics...
I'm going to go over a scenario I run into often. I wish I could see your face when reading this to know we're in agreement. When I launch new video...
Video advertising has been a buzzword for a while now, and you may or may not have given it a shot yet. Maybe you've been advertising on YouTube for...
The social networks continue to grow and grow. With that growth comes the conversation of monetization - how will they actually make money? Over the...