Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Ad Espresso
60 Facebook Advertising Mistakes that Make You Look like a Rookie: Facebook is a great platform for advertisers, but don’t make these mistakes. Read this article to find real ads and the mistakes made in the ads.
SocialMedia Examiner
How to Make Instagram Ads that Stand Out: This post is great for those just starting out on Instagram or those that need to make a better impact with their campaign.
BoostBlog
Pinterest Video Pins: If You Pin It, They Will Watch: Continuing with the social media platforms, Pinterest is starting to roll out promoted video pins. See what you can gain from these promoted video pin examples.
Luna Metrics
Creating a Search Strategy That’s Right for You: Many people in PPC focus on how to optimize for Google, but are you making sure you are helping reach the clients goals? Read this article to find ways to bridge the gap.
ZATO
Google Shopping GTIN Requirements Explained!: Google recently announced GTIN requirements are expanding which lead to confusion in the industry. Check out this post to find some clarity as to what this means for your campaigns.
From the Engines
10 Ways Marketing Changed with Twitter
Relevant & Effective: How to Get More Value from Your Ads
From the Clix Team
6 Ways to Sabotage Your Search Campaigns by Jill DuPre
Knowledge is Power. Always Be Learning: Lessons From My Father by John Lee
The Ultimate Goal of DSA: Render It Useless by Michelle Morgan