Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead: A/B testing can be great for some accounts, but read this post to find out how you can increase conversions without the time and resources of A/B testing.
31 Ways Your Landing Page Forms Are Bleeding Money: Check out this post for some great suggestions for your next landing page form design.
Targeting Search Terms with Google Shopping Campaigns: Learn how to “compete smarter” with your Google Shopping campaigns with these tips.
5 Critical Reports to Pull From Facebook’s Ad Manager: This post includes some great screenshots to help guide you through pulling some of Facebook’s most useful reports.
How to Test and Change Facebook Ads, to Drive Performance: Read this post for some pointers on increasing performance in your Facebook campaigns.
Local PPC for Multi-Location Companies: Find out how to better connect through PPC with your local audiences.
Search Engine Watch
How will online advertisers and retailers benefit from Google AdWords redesign?: A redesign is coming, so what’s it going to mean for advertisers?
Search Engine Land
First-page minimum bids continue to rise in wake of Google desktop SERP changes: Bids minimums are on the move after Google’s SERP changes. This post offers some great graphs that are worth checking out.
From the Engines
How to improve native ad quality and performance
More defenses roll out to thwart Clickjacking
From the Clix Team
Leveraging Bid Modifiers for PPC Success by Robert Brady
From the Clix Blog
Shared Knowledge: My 4 Step PPC Training Approach by Michelle Morgan
A Guide to Using Google Analytics Multi-Channel Funnel Reports by Andrea Taylor
3 Tips for Building Rapport With Clients by Robert Brady
Clix & Bing Ads: Reduced CPA, Higher Volume, More Conversions by Michelle Morgan