Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Great A/B Testing Hoax: 3 Conversion Increasing Tips to Try Instead: A/B testing can be great for some accounts, but read this post to find out how you can increase conversions without the time and resources of A/B testing.
31 Ways Your Landing Page Forms Are Bleeding Money: Check out this post for some great suggestions for your next landing page form design.
Targeting Search Terms with Google Shopping Campaigns: Learn how to “compete smarter” with your Google Shopping campaigns with these tips.
5 Critical Reports to Pull From Facebook’s Ad Manager: This post includes some great screenshots to help guide you through pulling some of Facebook’s most useful reports.
How to Test and Change Facebook Ads, to Drive Performance: Read this post for some pointers on increasing performance in your Facebook campaigns.
Local PPC for Multi-Location Companies: Find out how to better connect through PPC with your local audiences.
Search Engine Watch
How will online advertisers and retailers benefit from Google AdWords redesign?: A redesign is coming, so what’s it going to mean for advertisers?
Search Engine Land
First-page minimum bids continue to rise in wake of Google desktop SERP changes: Bids minimums are on the move after Google’s SERP changes. This post offers some great graphs that are worth checking out.