Clix Marketing Blog’s #PPC News & Views: April 22, 2016


Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Social Media Examiner

How to Measure Social Media Using Google Analytics Reports: Check out this post to see how you can monitor social media efforts in Google Analytics. This post is full of great screenshots and useful tips.

CPC Strategy

Programmatic Bidding for Google Shopping Advertisers: Get the ins-and-outs of programmatic bidding in this helpful post.

3Q Digital

Bing Shopping: A 4-Step Quick-Start Guide: Get your Bing Shopping campaigns up and running quick with this easy guide.


5 Awesome AdWords Scripts for Beginners: Don’t let AdWords Scripts intimidate you – even beginners can jump in the game and this post shows you how.


Increase PPC Efficiency by Segmenting Google Search Partners: Find out how you can improve your accounts by segmenting Search Partners in AdWords. You never know what it could do for your accounts until you check it out.

Avalaunch Media

The Ultimate PPC Paid Tools Showdown: Check out this breakdown of the most popular PPC tools around.

PPC Hero

Do You Need To Be A “Data Nerd” To Be Great At Paid Search?: The PPC industry is data-heavy – learn how you can review data in your accounts more efficiently, even if you’re not a self-proclaimed “data nerd”.

Search Engine Journal

Mother’s Day Insights for Digital Marketers: Mother’s Day is right around the corner – make sure all of your bases are covered in your ecommerce accounts with this post.

Search Engine Land

Google makes 2 ad updates that will affect local search marketersFind out what you need to know about one of Google’s latest updates.

Conversion XL

When Jargon Converts (and When It’s Just Cheesy): When writing copy for landing pages and ads, it can feel like you use the same words over and over. Find out when it’s appropriate to use jargon in your ads and when you should skip it.

From the Engines


How to make native ads mobile friendly


Optimize campaigns at scale using Twitter Ads editor and ad groups

Bing Ads

Boost CTR with Callout and Review Extensions

From the Clix Team

Get the Skinny on Google Shopping News for April 2016 by Jill DuPre

Tracking Pixels Are Going Universal – Are You Ready? by John Lee

The Results: PPC Semantics Poll [INFOGRAPHIC] by Amy Bishop