Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Social Media Examiner
How to Measure Social Media Using Google Analytics Reports: Check out this post to see how you can monitor social media efforts in Google Analytics. This post is full of great screenshots and useful tips.
CPC Strategy
Programmatic Bidding for Google Shopping Advertisers: Get the ins-and-outs of programmatic bidding in this helpful post.
3Q Digital
Bing Shopping: A 4-Step Quick-Start Guide: Get your Bing Shopping campaigns up and running quick with this easy guide.
WordStream
5 Awesome AdWords Scripts for Beginners: Don’t let AdWords Scripts intimidate you – even beginners can jump in the game and this post shows you how.
Formstack
Increase PPC Efficiency by Segmenting Google Search Partners: Find out how you can improve your accounts by segmenting Search Partners in AdWords. You never know what it could do for your accounts until you check it out.
Avalaunch Media
The Ultimate PPC Paid Tools Showdown: Check out this breakdown of the most popular PPC tools around.
PPC Hero
Do You Need To Be A “Data Nerd” To Be Great At Paid Search?: The PPC industry is data-heavy – learn how you can review data in your accounts more efficiently, even if you’re not a self-proclaimed “data nerd”.
Search Engine Journal
Mother’s Day Insights for Digital Marketers: Mother’s Day is right around the corner – make sure all of your bases are covered in your ecommerce accounts with this post.
Search Engine Land
Google makes 2 ad updates that will affect local search marketers: Find out what you need to know about one of Google’s latest updates.
Conversion XL
When Jargon Converts (and When It’s Just Cheesy): When writing copy for landing pages and ads, it can feel like you use the same words over and over. Find out when it’s appropriate to use jargon in your ads and when you should skip it.
From the Engines
Yahoo!
How to make native ads mobile friendly
Optimize campaigns at scale using Twitter Ads editor and ad groups
Bing Ads
Boost CTR with Callout and Review Extensions
From the Clix Team
Get the Skinny on Google Shopping News for April 2016 by Jill DuPre
Tracking Pixels Are Going Universal – Are You Ready? by John Lee
