Clix Marketing Blog’s #PPC News & Views: April 29, 2016

Happy Friday, everyone, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

In new test for Google text ads, headlines are expanded without sacrificing ad copy: It’s a closed beta right now but hopefully this sweet new deal will open to more advertisers in the near future.

30 Twitter Ad Examples to Study Before Spending a Dime: Check out these tips on how to make your Twitter ad dollars go as far as they can on this fast-moving channel.

How to Use the Pinterest Bulk Editor to Create Promoted Pins: Check out this how-to guide on setting up your promoted pins in Pinterest’s bulk editor.

Lead Generation On Steroids: Using Audience Targeting For Max Impact: Find out how you can bulk up your clients’ lead generation with audience targeting.

A Script For Identifying Ad Groups That Lack Sitelink Impressions: Identify which of your ad groups are showing with sitelinks and which aren’t with this handy script.

Google vs. Invalid Traffic on #AskTheAdSenseGuy: Find out how Google fights ad fraud in this post about invalid traffic in PPC.

Multi-Channel Integration and Leveraging Sales Funnel Attribution: Check out a great co-presentation from Clix’s own John Lee at Zenith Digital Marketing Conference 2016 to see how you can optimize your cross-channel marketing efforts.
Almost AI: PPC Growth With Evolving, Learning Keyword Research Machine: Ongoing keyword research is part of PPC. Refresh some of your research methods with this co-presentation from Zenith 2016 that includes Clix Managing Partner John Lee.