Clix Marketing Blog’s #PPC News & Views: April 29, 2016


Happy Friday, everyone, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Land

In new test for Google text ads, headlines are expanded without sacrificing ad copy: It’s a closed beta right now but hopefully this sweet new deal will open to more advertisers in the near future.


30 Twitter Ad Examples to Study Before Spending a Dime: Check out these tips on how to make your Twitter ad dollars go as far as they can on this fast-moving channel.

Social Media Examiner

How to Use the Pinterest Bulk Editor to Create Promoted Pins: Check out this how-to guide on setting up your promoted pins in Pinterest’s bulk editor.

Beyond the Paid

Lead Generation On Steroids: Using Audience Targeting For Max Impact: Find out how you can bulk up your clients’ lead generation with audience targeting.

PPC Hero

A Script For Identifying Ad Groups That Lack Sitelink Impressions: Identify which of your ad groups are showing with sitelinks and which aren’t with this handy script.

Search Engine Journal

Google vs. Invalid Traffic on #AskTheAdSenseGuy: Find out how Google fights ad fraud in this post about invalid traffic in PPC.


Multi-Channel Integration and Leveraging Sales Funnel AttributionCheck out a great co-presentation from Clix’s own John Lee at Zenith Digital Marketing Conference 2016 to see how you can optimize your cross-channel marketing efforts.
Almost AI: PPC Growth With Evolving, Learning Keyword Research Machine: Ongoing keyword research is part of PPC. Refresh some of your research methods with this co-presentation from Zenith 2016 that includes Clix Managing Partner John Lee.

From the Engines


Greater scale with Yahoo Gemini reporting enhancements

Facebook for Business

Tips for Using Lead Ads to Collect High-Quality Leads

Google AdWords

New Merchant Center Feed Rules helps you submit your product data into Google Shopping feed format

From the Clix Team

Search Engine Land

Maximizing your mobile impact by Amy Bishop

On the Clix Blog

Bing Enhanced Exact Match Close Variants: What the What? by Michelle Morgan

The BIG List: PPC Image Ad Sizes [INFORGRAPHIC] by Andrea Taylor

3 Reasons Your Non-Profit Should Have a Google Grant by Robert Brady

Leveraging Kenshoo Scheduled Actions for Automated Changes by Abby Woodcock