Happy Friday, everyone, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
In new test for Google text ads, headlines are expanded without sacrificing ad copy: It’s a closed beta right now but hopefully this sweet new deal will open to more advertisers in the near future.
30 Twitter Ad Examples to Study Before Spending a Dime: Check out these tips on how to make your Twitter ad dollars go as far as they can on this fast-moving channel.
Social Media Examiner
How to Use the Pinterest Bulk Editor to Create Promoted Pins: Check out this how-to guide on setting up your promoted pins in Pinterest’s bulk editor.
Beyond the Paid
Lead Generation On Steroids: Using Audience Targeting For Max Impact: Find out how you can bulk up your clients’ lead generation with audience targeting.
A Script For Identifying Ad Groups That Lack Sitelink Impressions: Identify which of your ad groups are showing with sitelinks and which aren’t with this handy script.
Search Engine Journal
Google vs. Invalid Traffic on #AskTheAdSenseGuy: Find out how Google fights ad fraud in this post about invalid traffic in PPC.
Multi-Channel Integration and Leveraging Sales Funnel Attribution: Check out a great co-presentation from Clix’s own John Lee at Zenith Digital Marketing Conference 2016 to see how you can optimize your cross-channel marketing efforts.
Almost AI: PPC Growth With Evolving, Learning Keyword Research Machine: Ongoing keyword research is part of PPC. Refresh some of your research methods with this co-presentation from Zenith 2016 that includes Clix Managing Partner John Lee.
From the Engines
Facebook for Business
From the Clix Team
Search Engine Land
Maximizing your mobile impact by Amy Bishop
On the Clix Blog
Leveraging Kenshoo Scheduled Actions for Automated Changes by Abby Woodcock