Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Lead Generation On Steroids: Using Audience Targeting For Max Impact: Are you a B2B advertiser running PPC Accounts? Then it is more important than ever to find the right audience. Read this article to find out more.
Lessons from the Year Gone By: Bing Your Best to the New Bing Shopping Campaigns: Check out this post if you are getting started in Bing shopping for some lessons learned.
Social Media Examiner
How to Optimize Your Mobile Social Media Ads: Most people use mobile devices to check social media accounts these days. That’s why it’s more important than ever to have your ads optimized to mobile devices. Read the article to find out more.
4 Simple Tips to Succeed with Adwords for Video: YouTube is now the largest search engine. However, Adwords for Video can be confusing. Read this article to find out how to make the most of video campaigns.
Search Engine Journal
Why Your Adwords Competitors are Making More Money Than You: Competing against the big guys? Read this article to find out how you can get more from your modest budget.
3 Random Shopping Ad Tips You’ll Be Delighted To Learn: Get to know three helpful tips about Shopping Campaigns in Google and Bing that you might not have known before.
From the Engines
Optimizing Campaigns with Conversion Lift Reports
New User Role Gives You More Control Over the Accounts You Manage
No Products Left Out with New Shopping Product Insights
From the Clix Team
5 Strategies for Using Adwords Customer Match by Jill DuPre