Clix Marketing Blog’s #PPC News & Views: February 19, 2016


Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


Knowing Your Audience: Why Customer Match in PPC Means More LeadsIf you haven’t tried out Customer Match in AdWords yet, check out this post. It includes a (very short) video of how to set it up, too!

Merkle RKG Blog

Bing Ads Match Types Drive Unexpected Traffic: The differences in keyword match types and queries can also vary by search engine. This article breaks out stop words, how Bing appears to interpret certain queries and some handy charts.

Seer Interactive

Our Client Tried Bing Ads & Earned $461,159 In Revenue: If you have ever heard a client ask “Why should we put money into Bing Ads?” (and you probably have), this article is for you. It’s filled with lots of great Bing facts that will make you want to go see how many conversions and how much revenue Bing produced for your clients last year.


AdWords Quality Score 101: How to Improve Your Scores: Don’t forget the basics – There’s a lot of good reminders about minding your quality scores in this post.

Neptune Moon

Getting Lead Generation Right: Check out this post and walk away feeling ready to improve all of your clients’ lead gen forms!

Certified Knowledge

Is Phrase Match Dead?: Modified broad match and exact match are often looked at as the “best” match types. But what about phrase match – isn’t it still important? See what you could be missing by excluding phrase match from your campaigns.

Search Engine Land

AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies: See how this update will improve your automated bidding strategies and workflow in AdWords.

From the Engines

Bing Ads

Be there. Introducing the Bing Network. 

Google AdWords

Test with confidence using campaign drafts and experiments 

From the Clix Team

Search Engine People

How To Test & Optimize PPC Ad Campaigns (Part One) by Robert Brady

Big Click Co.

Guide To Optimizing Bing Ads After Importing From AdWords With Appearances By John Lee

On the Clix Blog

Why You Should Look Inward with PPC Competitive Analysis by Michelle Morgan

PPC Dynamic Search Ads: What You Need To Know by Andrea Taylor

PPC Account Cleanup: Self Audit by Robert Brady