Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
AcquisioBlog
Knowing Your Audience: Why Customer Match in PPC Means More Leads: If you haven’t tried out Customer Match in AdWords yet, check out this post. It includes a (very short) video of how to set it up, too!
Merkle RKG Blog
Bing Ads Match Types Drive Unexpected Traffic: The differences in keyword match types and queries can also vary by search engine. This article breaks out stop words, how Bing appears to interpret certain queries and some handy charts.
Seer Interactive
Our Client Tried Bing Ads & Earned $461,159 In Revenue: If you have ever heard a client ask “Why should we put money into Bing Ads?” (and you probably have), this article is for you. It’s filled with lots of great Bing facts that will make you want to go see how many conversions and how much revenue Bing produced for your clients last year.
iSpionage
AdWords Quality Score 101: How to Improve Your Scores: Don’t forget the basics – There’s a lot of good reminders about minding your quality scores in this post.
Neptune Moon
Getting Lead Generation Right: Check out this post and walk away feeling ready to improve all of your clients’ lead gen forms!
Certified Knowledge
Is Phrase Match Dead?: Modified broad match and exact match are often looked at as the “best” match types. But what about phrase match – isn’t it still important? See what you could be missing by excluding phrase match from your campaigns.
Search Engine Land
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies: See how this update will improve your automated bidding strategies and workflow in AdWords.
From the Engines
Bing Ads
Be there. Introducing the Bing Network.
Google AdWords
Test with confidence using campaign drafts and experiments
From the Clix Team
Search Engine People
How To Test & Optimize PPC Ad Campaigns (Part One) by Robert Brady
Big Click Co.
Guide To Optimizing Bing Ads After Importing From AdWords With Appearances By John Lee
On the Clix Blog
Why You Should Look Inward with PPC Competitive Analysis by Michelle Morgan
PPC Dynamic Search Ads: What You Need To Know by Andrea Taylor
