Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Amazon rolls out product targeting for Sponsored Display: Product discovery targeting is now available for Amazon merchants. Previously, Sponsored Display ads were only a retargeting product.
Your 2020 guide to the non-video parts of video marketing: When it comes to video marketing, this post is everything you need to remember outside of when the camera is rolling.
Podcast Strategy: A Roadmap for Businesses: Looking for new ways to get in front of your customers? Podcasting just might be it. This post is your guide to success when getting started.
SaaS Marketing: the 7 Strategies That Will Give you Results: Help your SaaS ads stand out in the crowd with these 7 marketing tactics, complete with real-life examples.
In Google Ads, Balance Automated Bids with User Control: Here are 5 tips for controlling automated bids and finding success.
Search Engine Journal
Google Delays Launch of New Partners Program to 2021: Due to the current events, Google Ads is delaying the planned changes to the Partners Program until 2021. More about what this means in the post.