Happy Friday the 13th, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Delhi School of Internet Marketing
15 Top PPC Experts to Follow in 2018: We have so much respect for these people and our industry. Don’t miss this lineup of leaders within PPC – they’re knowledgeable, approachable, have a keen humor and impressive humility.
What marketers need to know about Facebook’s updated Business Tool Terms: If you advertise on Facebook, you’ll want to make sure you know what changes are coming.
Edge of the Web
How to Improve Your PPC Campaign with Audiences w/Michelle Morgan: Grab your second cup of joe and settle in for this must-listen Podcast with our own Michelle Morgan.
Search Engine Journal
Power up your B2B remarketing campaigns with 4 killer tricks: Four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out.
Facebook Split Testing: More Options, Fewer Problems: We all remember when it wasn’t worth the hassle, but times have changed.
5 Foundational PPC Ad Copy Tips Just for B2B Advertisers: Not an exaggeration when we suggest that every B2B Advertiser check out these tips and incorporate them into your strategy.
Using AdWords Geographic Data Reports: This post will prepare you to identify efficiencies and growth opportunities. Here are the 3 main rebuilt reports in AdWords and their uses.
From the Engines
Nonprofits use Pinterest to reach new audiences
Build better media plans on YouTube and across the web with Reach Planner
9 Ways to Sell Your Ideas to the CMO
From the Clix Team
Lost and Found PPC Reporting Metrics in the New AdWords UI by Kristin Palmer
Don’t Miss AdWords’ Updated Keyword Planner by Andrea Taylor
Don’t Miss This New PPC Keyword Research Tool by Robert Brady
Facebook Advertising After Cambridge Analytica: A #PPCchat Recap by Tim Jensen