Clix Marketing Blog’s #PPC News & Views: Friday, April 14, 2017

Happy Friday, PPC friends, and welcome to this week’s edition of Clix Marketing Blog’s #PPC News & Views!

From the Experts

Aimclear

30 Facebook Financial Targeting Segments to Master When Money’s on the Brain: Looking to target Facebook users based on banking, saving habits, investment likelihood or other financial criteria? Then you need to check out this post. It also includes some good insights into some of the seemingly odd targeting.

WordStream

The Impact of Google’s New Exact-Enough Match Keywords [Data]: Here’s how Google’s latest keyword match change could impact your accounts and what you can do about it.

PPCHero

Avoid These Common PPC Shopping Strategy Mistakes: Here’s some of the most common mistakes with shopping campaigns and how you can fix them.

Search Engine Land

Here’s a script to stop ads from showing next to offensive videos: With the topic of fake news and extremist advertising on many advertiser’s minds, here’s a useful AdWords script that can help to avoid controversial ad placements on YouTube.

From the Engines

Facebook Business

Helping Small Businesses Succeed in a Mobile World

Pinterest

Audience insights: A closer look at who’s on Pinterest

From the Clix Team

AdWords “Optimize for Conversions” Ad Rotation Could Be Killing Your Conversions by Robert Brady
Organization: An Under Valued Key of Long Term PPC Success by Michelle Morgan