There were plenty of updates for this week’s PPC News & Views – thank you, as always, for reading!
From the Experts
Search Engine Journal
Get Ready for Cookieless PPC – Steps to Take Now: With FLoC migration beginning this quarter, what happens to PPC campaigns? This post helps you learn what you need to do now to prepare.
7 Tips for Creating Eye-Catching Instagram Ads: Many consumer-facing brands have found success with Instagram, but it requires solid user and channel knowledge to maximize effectiveness.
How to Use Google Ads Optimization Score to Make Better Ads: Not all engine-based recommendations are applicable to every advertiser, but this post helps guide you through the Optimization Score option and what could work with proper testing.
“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]: With a fresh quarter in front of us, how can we answer conversion rate benchmark questions for ourselves and clients after an interesting year (to say the least).
3 Steps To Finding More Time In Your Day: Everyone, no matter who they are, only gets 24 hours in a day, so how can you structure your days so that they’re both fulfilling & productive?
Native Ads Are Like Display Ads…Right?: The difference between Native & Display advertising can be difficult to understand, but this post provides details on how to understand (and explain) the distinction.
Search Engine Land
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’: But ideas differ on how it will affect the day-to-day work for paid search advertisers.
Google Ads rolling out auto-applied recommendations: Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.
Google Ads to roll out dynamic exclusion lists in coming weeks: Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing.
From the Engines
Downstream performance impact of Microsoft Audience Network ads
Bookmark This Handy Resource for LinkedIn Ad Specs, Formats, and More
Should We Be Doing ABM? A Reference Guide for Marketers
Introducing Business Creative Hub: Content inspiration at your fingertips
From the Clix Team
DuckDuckGo Advertising: What You Should Know by Tim Jensen
4 Tips for Building Your First Party Data Sets With PPC by Michelle Morgan
Use PPC to Increase Your Social Media Followers by Kristin Palmer