Clix Marketing Blog’s #PPC News & Views: Friday, April 17, 2020

Happy Friday, Friends! We’re already more than halfway through April.

Let’s hop into this week’s headlines.

From the Experts

Search Engine Land

A simple script to compare search behavior before – and during – COVID-19: This script helps assess the changes that your accounts have seen during COVID-19 in relation to devices, weekdays and hour of the day. Very worth checking out!

Marketing Land

5 reasons why your Facebook Ads campaigns are failing: One we definitely agree with? Audiences that are too small!


Amazon Resumes Shipping of Nonessential ItemsNext Steps for Vendors and Sellers: Amazon has started to accept more products in its warehouses! Great news for our Amazon folks! Find out the next steps on making sure you’re ready for Prime Day and Q4.

Search Engine Journal

Reddit to Publicly Disclose Political Ad Details: With the election coming this fall, Reddit has announced an updated its policy for political ads included that all political ads must be manually approved.


6 Tips for Marketers to Improve Crisis Communication With Their Customers: This post offers some examples that are timely and useful if you’re still looking for the best way to communicate and interact with customers during this time.

Social Media Examiner

How to Run Instagram Ads on a Small Budget: 4 Tips: These are great options for smaller budgets for companies who still want to advertise on Instagram.


The 20 Best B2B Landing Page Examples of 2020: If you’re needing some inspiration to improve your B2B landing pages, this is a great place to start!

From the Engines

Google Ads

Video creation is fast, easy and free with YouTube Video Builder

Microsoft Ads

COVID-19 insights & trends (April 14 editon)

Webcast: 7 SEM strategies for unprecedented times

LinkedIn Ads

What’s Trending: Business as (un)Usual

Instagram Business

Making it Easier for People to Support Businesses on Instagram


[Workshop Series] Managing Your Advertising Strategies Amidst COVID-19

From the Clix Team

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers by Michelle Morgan

How to Turn Off Automated Extensions in Google Ads by Joe Martinez

What Is Ad Strength and Why Is It Important? by Kristin Palmer

SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads by Joe Martinez