Happy Friday, friends, and thanks for joining us for this week’s edition of #PPC News & Views!
From the Experts
6 Proven Tips for Better PPC Reports: Learn what makes a PPC report look good and make you and your clients happy!
Social Media Examiner
How Marketers Can Respond to Apple’s iOS 14 Privacy Update: Six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way.
How to Create Facebook Video Ads People Will Watch: If you want to connect with your audience via Facebook video ads, they need to look more native to the platform and less like commercials – and this post can help!
Search Engine Journal
Optimizing Facebook Ads Cost and ROAS: 9 Tips to Use: Facebook is a major source of revenue for advertisers around the world but it can be finicky at times. Check out these tips to improve return in the channel.
Lead Generation Ads: A How-To (& Why): For our readers who actually prefer to listen, the latest Marketing O’Clock episode features our own, Michelle Morgan!
Facebook’s Aggregated Event Measurement & How to Prepare for It: How can you prepare for the change in privacy policies using Facebook’s aggregated event measurement feature?
PPC Automation, Human Input & Follow Through = Secret Sauce: Discover how to match automation with intent and follow through for PPC success.
14 Brands on TikTok, for Inspiration: Product launches, creative user campaigns, contests, and lots of short and funny videos with music!
Is Marketing Just An Art?: Certainly, marketing and advertising should include creativity. But it also requires a workmanlike competency — namely, measuring performance.
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems: This guest post from the PPC Hero blog can be tremendously helpful for folks taking over Facebook accounts from other management!