Clix Marketing Blog’s #PPC News & Views: Friday, April 2, 2021

Happy Friday, friends, and thanks for joining us for this week’s edition of #PPC News & Views!

From the Experts


6 Proven Tips for Better PPC Reports: Learn what makes a PPC report look good and make you and your clients happy!

Social Media Examiner

How Marketers Can Respond to Apple’s iOS 14 Privacy Update: Six tips to adjust your marketing activities in response to the data tracking permissions changes coming your way.

How to Create Facebook Video Ads People Will Watch: If you want to connect with your audience via Facebook video ads, they need to look more native to the platform and less like commercials – and this post can help!

Search Engine Journal

Optimizing Facebook Ads Cost and ROAS: 9 Tips to Use: Facebook is a major source of revenue for advertisers around the world but it can be finicky at times. Check out these tips to improve return in the channel.

Lead Generation Ads: A How-To (& Why): For our readers who actually prefer to listen, the latest Marketing O’Clock episode features our own, Michelle Morgan!

Facebook’s Aggregated Event Measurement & How to Prepare for It: How can you prepare for the change in privacy policies using Facebook’s aggregated event measurement feature?

PPC Automation, Human Input & Follow Through = Secret Sauce: Discover how to match automation with intent and follow through for PPC success.

Practical Ecommerce

14 Brands on TikTok, for Inspiration: Product launches, creative user campaigns, contests, and lots of short and funny videos with music!

Is Marketing Just An Art?: Certainly, marketing and advertising should include creativity. But it also requires a workmanlike competency — namely, measuring performance.

PPC Hero

The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems: This guest post from the PPC Hero blog can be tremendously helpful for folks taking over Facebook accounts from other management!

From the Engines

Microsoft Ads

Automotive Ads: showcase your offerings on Microsoft Advertising


Bringing IGTV Ads to Creators Globally


5 top takeaways from TikTok’s Ready Set Grow Summit

From the Clix Team

5 Tips to Reduce Burnout & Manage Your Time Better by Kayla Kurtz