Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Is the Walmart Marketplace Right for You? | The Complete Guide: At 127 million unique visitors every month, do you have an ecommerce client that this is perfect for?
Search Engine Land
Are your ads pointing to the right domain? Here’s a script to find out: Must-have script to verify your ads are linking to the right domain.
Search Engine Journal
How to Optimize for Voice Search in PPC Campaigns: 4 steps to prepare your campaigns for voice search.
Best Analytics Practices for Marketing Landing Pages: Don’t miss this post for the best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution.
Snapchat looks to offer new e-commerce options for Discover Publishers: Get ready for the feature that will allow users to swipe and buy.
How to Implement the LinkedIn Insights Pixel with Google Tag Manager: If you’re looking to get started with LinkedIn and/or simply collect data via the website demographics reports, don’t miss this post.
From the Engines
Ad quality year in review 2017
A new video format to reach people across the mobile web and apps
Introducing Prime Time Anytime: A Program Offering Marketing Insights and Solutions to Help Build Your Brand
How Closer Alignment with Sales Can Secure a Bigger Marketing Budget
From the Clix Team
Reaching Your Audience Beyond Search with Bing Intent Ads by Tim Jensen
5 Essential Dynamic Search Ad Strategies for eCommerce by Bethany Bey
How To Opt Out Of AdWords Ad Suggestions by Robert Brady