Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
Tinuiti
The Rise of TikTok During COVID-19: More free time has brought a surge of new users to the app TikTok. More Millennials, Gen X and even Baby Booms are joining! Check out the post to learn more about this platform.
AdEspresso
Facebook Ad Scheduling: the Guide Marketers Need: Everything you need to know about ad scheduling in Facebook.
Wordstream
11 Free Ways to Reach Your Audience Online During COVID-19: We love these suggestions for how to engage with your audience for free!
Search Engine Land
Facebook pulls back on Campaign Budget Optimization mandate: A big change from Facebook this week – Advertisers will no longer be required to use Campaign Budget Optimization within campaigns.
Practical Ecommerce
How to Use Competitors’ Names in Google Ads: Considering bidding on competitor terms? Here’s what to think about before you get started and how to execute properly.
Ad Badger
Seller Central and Amazon Ad Console are Merging: If you sell on Amazon, you’ll definitely want to check out the news on this merger.
Optmyzr
Google Shifts Approach on Ads Editor, Partners Program Trends & More: If you missed any of Google’s recent announcements, here’s a roundup.
PPC Town Hall #5 – with Ginny Marvin, Joe Martinez, Andrew McGarry, Fred Vallaeys – April 22, 2020: If you missed this week’s PPC Town Hall, check out the video here.
From the Engines
Google Ads
Ad credits for Google Ads Small and Medium-sized Businesses
Microsoft Ads
Introducing multi-account Google Imports
From the Clix Team
Pro Tip: How to overcome obstacles to try new PPC tactics by Kristin Palmer
Get Ready for Google Organic Shopping Results by Kristin Palmer
by Bethany Bey
Tips for B2B Webinar Planning and Promotion by Andrea Taylor
