Clix Marketing Blog’s #PPC News & Views: Friday, April 26, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Metric Theory

The Importance of Nurturing Your Paid Leads Down the FunnelGreat post here – especially the tips for non-responsive leads.

CPC Strategy

Apple Search Ads: What App Marketers Should Know With 70% of Apple Store visitors using search to find an app, if you’re not already advertising, here’s what you need to know to get started!

Search Engine Journal

6 Tips to Boost Your PPC Landing Page ExperienceWhat should you focus on?! Speed, mobile-first design, and more!


13 Must-Know Sound Bites from Hero Conf 2019 (And Why You Should Care)Joe Martinez and Michelle Morgan just wrapped up their time at Hero Conf – here’s what you missed!

Search Engine Land

Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs: Au revoir standard text ads.

Social Media Examiner

How to Use Google Data Studio to Analyze Your Facebook Ads: Create seven charts in Data Studio to analyze your efforts … Go!

PPC Hero

70/20/10 PPC BudgetingLearn the Tried & True, Safe Bet, and Experimental strategy in this one.

3Q Digital

The 411 on Amazon’s “New to Brand” Metrics: If you’re curious about what these mean to advertisers, don’t miss this post!

From the Engines


Quora Ads and GeistM Partnership


A Sophisticated Marketer’s Perspective: Andrew Davis on B2B Video


Understanding How Mobile-First Millennials Are Reshaping Expectations in the Retail Banking Industry

Bing Ads

New report tackles tough questions on voice and AI

From the Clix Team

The Google Ads Display Setting You Need to Disable by Andrea Taylor