Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Importance of Nurturing Your Paid Leads Down the Funnel: Great post here – especially the tips for non-responsive leads.
Apple Search Ads: What App Marketers Should Know With 70% of Apple Store visitors using search to find an app, if you’re not already advertising, here’s what you need to know to get started!
Search Engine Journal
6 Tips to Boost Your PPC Landing Page Experience: What should you focus on?! Speed, mobile-first design, and more!
13 Must-Know Sound Bites from Hero Conf 2019 (And Why You Should Care): Joe Martinez and Michelle Morgan just wrapped up their time at Hero Conf – here’s what you missed!
Search Engine Land
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs: Au revoir standard text ads.
Social Media Examiner
How to Use Google Data Studio to Analyze Your Facebook Ads: Create seven charts in Data Studio to analyze your efforts … Go!
70/20/10 PPC Budgeting: Learn the Tried & True, Safe Bet, and Experimental strategy in this one.
The 411 on Amazon’s “New to Brand” Metrics: If you’re curious about what these mean to advertisers, don’t miss this post!