Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Metric Theory
The Importance of Nurturing Your Paid Leads Down the Funnel: Great post here – especially the tips for non-responsive leads.
CPC Strategy
Apple Search Ads: What App Marketers Should Know With 70% of Apple Store visitors using search to find an app, if you’re not already advertising, here’s what you need to know to get started!
Search Engine Journal
6 Tips to Boost Your PPC Landing Page Experience: What should you focus on?! Speed, mobile-first design, and more!
WordStream
13 Must-Know Sound Bites from Hero Conf 2019 (And Why You Should Care): Joe Martinez and Michelle Morgan just wrapped up their time at Hero Conf – here’s what you missed!
Search Engine Land
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs: Au revoir standard text ads.
Social Media Examiner
How to Use Google Data Studio to Analyze Your Facebook Ads: Create seven charts in Data Studio to analyze your efforts … Go!
PPC Hero
70/20/10 PPC Budgeting: Learn the Tried & True, Safe Bet, and Experimental strategy in this one.
3Q Digital
The 411 on Amazon’s “New to Brand” Metrics: If you’re curious about what these mean to advertisers, don’t miss this post!
From the Engines
Quora
Quora Ads and GeistM Partnership
A Sophisticated Marketer’s Perspective: Andrew Davis on B2B Video
Understanding How Mobile-First Millennials Are Reshaping Expectations in the Retail Banking Industry
Bing Ads
New report tackles tough questions on voice and AI
From the Clix Team
The Google Ads Display Setting You Need to Disable by Andrea Taylor
