Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Metric Theory
Drive a 5X Higher Conversion Rate with Dynamic Remarketing: Don’t miss this post for best practices and tips for optimizing for better conversion rates.
Marketing Land
Facebook continues to refine its app data & ad-targeting safety measures: Make sure you’re up to speed on the updates coming to Facebook.
Unbounce
Are People Watching Your Landing Page Videos? Here’s How to use Google Tag Manager to Check: Find out if your page visitors resonate with the videos on your landing pages.
Search Engine Land
So many paid search campaigns, so little time. Here’s how to stay ahead of it all: Five tips to help save time and money when optimizing search campaigns.
AdStage
How to Measure the Value of Your Lead Generation Campaigns: With lead value and revenue generated as the focus, here’s how you define it and calculate the worth.
From the Engines
2018 travel trends: How your brand can reach travelers deciding where to go next
BingAds
Growth marketing, SEM and your business
ABM Basics: How Lead Scoring Lays the Foundation for Success
Why Should Marketers Use LinkedIn Conversion Tracking?
From the Clix Team
LinkedIn Updates B2B Advertisers Can’t Afford to Miss by Andrea Taylor
Lost and Found PPC Reporting Metrics in the Next Facebook Update by Kristin Palmer
PPC On the Go: 2018 Edition by Andrea Taylor
My Top Tips for How to be a Great Conference Moderator by Abby Woodcock
