You made it to Friday, readers! How about a fresh edition of #PPC News & Views as a reward? We’ll even sweeten the pot with a reminder that you can catch up on weeks you may have missed through the category function here on our blog!
From the Experts
Social Media Examiner
Facebook Ads Lead Generation Strategy – Developing a System That Works: Learn how to develop a custom social lead generation strategy that’s unique to your business, and how to nurture your audience so they become buyers.
Facebook Retargeting Strategy – Creative Applications: Do you use retargeting on Facebook and Instagram? Wondering how to leverage ad retargeting in light of recent privacy changes? This article helps you discover creative ideas for retargeting audiences for both!
Search Engine Journal
How to Use Instagram Ads to Find Your Customers & Build Followers: Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers.
Why Top of Funnel Matters & How to Win Buy-In for It: The data is clear. Digitally surrounding a prospect early on pays dividends outside of what you can directly attribute to paid media.
Vertical Leap
A guide to Amazon Sponsored Brands video ads: Review a year’s worth of key learnings since Amazon rolled out the product ad plus video creative combination offering.
Practical Ecommerce
Digital Advertisers Need to Pivot: The end of third-party cookies and the beginning of opt-in user tracking in Apple’s iOS devices have some advertisers worried, but pivoting toward first-party data and better customer experiences may lead to even more success.
Using Google Analytics for Continuous Improvement: There is no shortage of articles on tips and tricks for improving Google Analytics, but this one focuses on using the platform for its main purpose – driving continuous improvement in your business.
Portent
Building Successful PPC – Keyword Research for PPC Campaigns: We love an updated and revised post to help keep with the times – and this one on keyword research deserves bookmarking!
From the Engines
Microsoft
Travel searches take off: 4 Travel advertiser tips to use now
TikTok
Supporting our partners through iOS 14 and beyond
Adobe
Five things you can do to prepare for a cookieless future
Outbrain
How to Create a Lead Generation Machine With Your Existing Traffic
From the Clix Team
Literary Lessons: Inspiration & Takeaways From a Few of Our Favorite Books [Clix Shares Series] by Kayla Kurtz
Engage Consumers with Microsoft’s Video Extensions by Bethany Bey
