Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Group Twenty Seven
Answers to Your Top Video Ad Questions: This post contains 5 questions that cover topics from available ad formats to ways to start without blowing a budget.
Search Engine Journal
Bing Makes Text Ads More Actionable With New Extension: With an average 20% increase in click-through rate, here’s what you need to know about the new extension that’s now available!
Social Media Examiner
How to Lower Your Facebook Ad Costs: 4 Tips Four ways to lower your cost per result and maximize the efficiency of your advertising budget. Don’t miss this one!
B2B Facebook Ads: The Ultimate Guide (With Examples!) For Big Wins You may have caught this post a while back, but give it another look. It’s been refreshed and we’re inspired by the 10 ad campaign great examples!
3 Bottom-of-Funnel Strategies to Improve ROI Today: From creating ad groups focused on a single keyword to remarketing tactics, don’t miss analysis this week!
The Future of Google Ads Keyword Targeting: The closest thing to asking a magic 8-ball. Well-organized post including history and what it means for you.
From the Engines
Why Am I Seeing This? We Have an Answer for You:
7 Things You Need to Know About LinkedIn Lookalike Audiences
Google Analytics and Google Ads: A Powerful Pairing
Drive customers to immediate action with Action Extensions
From the Clix Team
PPC Tweets You’d Only See on April Fool’s Day by Kristin Palmer
Google Ads New Recommended Columns by Bethany Bey