Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
5 Principles That Will Improve Your PPC Text Ads: Writer’s block with a deadline coming up? From considering scarcity to empathy, here are 5 really good tips to write effective ad copy.
How to Automate Amazon PPC Ads: This post covers 3 essential bid rules that can’t be missed.
4 Facts You May Not Know About YouTube Ads: Your YouTube ads will have a wider reach than you expected – lots of hidden gems in this post.
Pinterest Analytics: Everything Businesses Need to Know: Don’t miss the Audience Insights in beta – there’s valuable data here.
Exploring Google’s UAC – Ad Assets: App advertisers, take notes. This is part one of a series and it’s full of good tips.
Search Engine Land
Structuring paid search campaigns: Segmentation vs. aggregation: The case is made in this post and we’re convinced – regular audits of your search accounts will bring value and efficiency.
From the Engines
Now playing: Promoted Video at max. width
How to Maximize the Impact of Mobile Video
Keep conversion tracking working across all browsers
Three things to know about Google Ad Manager
Data Studio’s new features help you tell more compelling stories
From the Clix Team
How To Set Up Google Responsive Search Ads by Bethany Bey
Why You Should Include Yahoo Gemini in Your Search Strategy by Robert Brady
Underrated & Overrated Practices in PPC by Andrea Taylor
Setting Up Google Tag Manager for Additional Ad Platforms by Tim Jensen