Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]: If you want an interesting read this morning, check out this infographic on some of the biggest brands and their shares of search volume.
Google Introduces a New Merchant Center Feed Experience: Here’s what you need to know about updates to Google’s Merchant Center.
Increase Brand Awareness and Acquisition with Facebook Collection Ad Units: Facebook’s Collections ad unit is a new option. Have you tried it out yet?
Positive vs. Negative Ads: Which Works Better? Should you take a negative or positive approach on ad copy?
Bringing Organization to PPC Account Audits: Here’s some winning strategies for your next account audit. Questions to ask and things to remember.
Optimize These 12 Types of Conversions for Ecommerce Success: Ecommerce folks, a purchase is a conversion but show these other conversion types some love, too!
How To Extend Your Ad Copy Into Converting Landing Pages: Extend that winning ad copy into a landing page with these tips.
From the Engines
Delivering more informative sitelinks, callouts and snippets
Updates to Clicks and Impression Reporting
From the Clix Blog
Video Marketing: When to Say Yes and When to Say No Guest Post by Cory Henke
Google Shopping: Optimize Easier With These Automated Strategies by Jill Dupre
The BIG List: Stock Image Sourcing by Kerri Bonner
4 Strategies for Dynamic Search Ads in Lead Generation Accounts by Michelle Morgan