Happy Friday, PPC pros, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Watch
How to create winning ad copy using a scientific approach: If you’re getting writer’s block when you go to write new PPC ads, you have to check out this post on using more science to write your next ads. Very useful!
Zato Marketing
How to Speedily Add Expanded Text Ads into Your Entire AdWords Account: I don’t know about you but I like doing things “speedily” so if you do, too, this post about ETAs is probably for you.
360i
How Marketers Can Capitalize on Twitter’s Moments Maker Tool: This new feature in Twitter is a great opportunity for those who haven’t been able to take advantage of the Promoted Moments option. Check out this post for more information on putting it to work.
SEMrush
Case Study: How AdWords Automated Rules Increased ROI by 250%: This is an interesting read for those who don’t use auto rules to their full potential. Check it out and see how you can put some more rules to work for you.
WordStream
Google Retiring Converted Clicks – How Will You Measure Conversions Now?: The elimination of converted clicks is coming, so check out this article for more on making the transition.
PPC Hero
3 Tips for Better Mobile Advertising on Bing Ads: Check out this post for some tips on making the most of your mobile campaigns on Bing.
AdHawk
5 New AdWords Strategies You’ll Need this Holiday Season (2016 Edition): It’s still hot outside, but it’s never too early to start prepping for the holidays! Start planning now with this post.
From the Engines
Creative Series Part 2: Improving Direct Response Ads
A new way to buy CPM to reach people more efficiently
From the Clix Team
Quality Score Is Not A KPI by Bethany Bey
With B2B Targeting, You Have to Go the Extra Mile to Know Your Audience by John Lee
