Clix Marketing Blog’s #PPC News & Views: Friday, August 13th, 2021


Happy Friday the 13th, friends! Welcome to this week’s edition of #PPC News & Views! Let’s hop into this week’s recap.

Paid Search

Steps You Can Take to Fix a Disapproved Google Ad: Google’s new three-strike system means that fixing disapprovals ASAP is now even more important.

A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI: We love finding new ways to work together with sales to make everyone’s job more successful. This post goes in-depth into how to refine your PPC personas.

When It’s Smart To Use Smart Campaigns (And When It’s Not): It’s a question we get a lot. This post dives into Smart campaigns so that you understand the full picture.

What is the Google Deal Results Page? [And Why It’s Valuable for Brands in Q4]: As we prep for Q4, eCommerce advertisers definitely need to know about the Google Deal Results Page.

Why and How to Import Cost Data to Google Analytics (+Template): Learn how to import cost data from other channels into Google Analytics.

Video Advertising

YouTube launching global ad campaign to promote Shorts directly on TikTok, Snapchat, more: YouTube’s “Shorts” are now being promoted more widely. This new product offering allows creators to make short form videos like TikTok and Instagram Reels.

Google Ads attribution models now support YouTube and Display: Advertisers can now better understand each ad type’s contribution to the buying journey.

Paid Social

Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More: Facebook recently launched a new idea generator for new campaign ideas.

4 Ways to Improve Your Facebook Ad Data Tracking: We are certainly seeing differences in Facebook ad data now that Apple user data changes have kicked in. This post goes through ways to help remedy some of the issues.

From the Engines


Smart Shopping: Automate and optimize your shopping ads


What’s new with automated bidding in Display & Video 360


7 Steps for Identifying the Right Influencers for Your Brand

From the Clix Team

Q4 PPC Planning: Creating an Ecomm Facebook Ad Plan by Bethany Bey

Q4 PPC Planning: B2B Search & Display Tactics by Andrea Taylor