Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
Tinuiti
Amazon Growing Its Impression Share in Google Shopping Auctions: Amazon’s paid search presence is picking up. Get all the details on what’s likely for Q4 in this post.
Ad Espresso
36+ Social Media Marketing Statistics You Need to Optimize Your Campaigns: These are some useful stats on social media in 2020!
MarTech Today
The death of cookies and the threat to digital marketing: As more changes are announced for third-party cookies, what are other marketers doing to combat this emerging challenge?
B2Linked
LinkedIn Ads Saturation | How to Keep Your Ads Performing: If you’re wondering why your ads have tanked, this is the episode for you!
Optmyzr
4 Proven Tips to Control Automated Bidding: Use these tips to better utilize automated bidding!
From the Engines
How to Set Up Your LinkedIn Event in 5 Easy Steps
Microsoft Ads
Editor updates: Recommendations and campaign-level associations
Outbrain
From the Clix Team
How to Optimize Network & Placement Targeting for YouTube Ads by Joe Martinez
How to Leverage Salesforce Lead Data for Account Optimization by Abby Woodcock
