Happy final Friday of August, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Luna Metrics
Creating a Test Plan for Google Analytics Implementations: Here’s how to implement a Test Plan in Analytics to double check your implementation. It’s great for folks who may be Analytics beginners!
PPC Hero
Google Target Outranking Share Bid Strategy Success: Google’s target outranking share bidding strategy was put to the test in this post. Check out the results and get some takeaways.
Search Engine Watch
5 Remarketing Strategies to Prep for Q4: Q4, it’s coming! Here’s how you can make the most of remarketing in Q4.
AdHawk
Facebook Pixel Setup Guide: We love posts that guide us through tasks like pixel setup. There is always something that is easy to miss or mess up along the way. Bookmark this post to make sure you implement Facebook’s pixel correctly every time.
AdEspresso
Facebook Advertising: 8 Things Your Competitors Can Teach You: Need some inspiration for new Facebook ad tests? This post will do the trick.
Directive
Why B2B Facebook Ads Fail (And How to Fix It): The B2B sector brings its own set of challenges. Here’s how to improve performance on B2B Facebook campaigns.
From the Engines
AdWords
Go beyond the click with the “Landing pages” page
Bing Ad
Drive More Volume with Exact Match Close Variants Updates
From the Clix Blog
The Complete Instructive Guide: Page Feeds for Dynamic Search Ads by Michelle Morgan
Understanding Analytics and Adwords Discrepancies by Tim Jensen
3 AdWords Filters To Save You Time On PPC Tasks by Robert Brady
Client Onboarding Made Easy: Questions You Need to Ask by Jill DuPre
