Clix Marketing Blog’s #PPC News & Views: Friday, August 3, 2018

PPC Blog Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


5 Design Principles to Master for Better Display AdsFrom the psychology behind color to structure and the customer experience once they click-through — it’s all here.

Search Engine Land

Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018Amazon ads are still out-converting in comparison to Google Shopping and a drop in CPC for both Bing Ads and Yahoo Gemini — don’t miss this analysis or the Digital Marketing Report from Merkle.

Google is deprecating to exclude apps from Google Display campaigns: Ginny Marvin breaks down what we need to know when considering app targeting.


How to Use Google AdWords’ “Optimize” Feature To Create Custom Landing PagesThis post breaks down how to use the feature thereby bettering quality scores!

Seer Interactive

SEO Power BI Data Cleaning Checklist for URLsMicrosoft’s Power BI is the secret weapon to success and Seer does it better than anyone else! Learn how to use it and start analyzing data.

Luna Metrics

Troubleshooting LunaMetrics Recipes – Common Issues & Fixes: File under: “Extremely Helpful.”


Data-Driven Ways to Choose Effective CTAs for Your Display Ads: Our favorite tips: ‘Research What Specific Audience Segments Like to Do on Your Site’ and ‘Double Check Visitors Perform the Same Actions Across Devices’ — we can always count on Joe Martinez to deliver!

From the Engines

Bing Ads

Remarketing Exclusions in Bing Ads Editor
Automated Bidding Strategies: Target CPA and Maximize Conversions


Introducing New Ways for Gaming Marketers to Reach Players

From the Clix Team

Looking at the New LinkedIn Campaign Manager Interface by Tim Jensen
Recent Pinterest Updates You’ll Want to Know About by Andrea Taylor