Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Wordstream
5 Design Principles to Master for Better Display Ads: From the psychology behind color to structure and the customer experience once they click-through — it’s all here.
Search Engine Land
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018: Amazon ads are still out-converting in comparison to Google Shopping and a drop in CPC for both Bing Ads and Yahoo Gemini — don’t miss this analysis or the Digital Marketing Report from Merkle.
Google is deprecating adsenseformobileapps.com to exclude apps from Google Display campaigns: Ginny Marvin breaks down what we need to know when considering app targeting.
AdEspresso
How to Use Google AdWords’ “Optimize” Feature To Create Custom Landing Pages: This post breaks down how to use the feature thereby bettering quality scores!
Seer Interactive
SEO Power BI Data Cleaning Checklist for URLs: Microsoft’s Power BI is the secret weapon to success and Seer does it better than anyone else! Learn how to use it and start analyzing data.
Luna Metrics
Troubleshooting LunaMetrics Recipes – Common Issues & Fixes: File under: “Extremely Helpful.”
Unbounce
Data-Driven Ways to Choose Effective CTAs for Your Display Ads: Our favorite tips: ‘Research What Specific Audience Segments Like to Do on Your Site’ and ‘Double Check Visitors Perform the Same Actions Across Devices’ — we can always count on Joe Martinez to deliver!
From the Engines
Bing Ads
Remarketing Exclusions in Bing Ads Editor
Automated Bidding Strategies: Target CPA and Maximize Conversions
Introducing New Ways for Gaming Marketers to Reach Players
From the Clix Team
Looking at the New LinkedIn Campaign Manager Interface by Tim Jensen
Recent Pinterest Updates You’ll Want to Know About by Andrea Taylor
