Clix Marketing Blog’s #PPC News & Views: Friday, December 15, 2017

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


Top 2018 Facebook Ads Predictions from the Experts: Four Facebook Ads experts weigh in on what we can expect next year, including Clix’s own Michelle Morgan. Don’t miss this one!

Search Engine People

5 Ways to Overcome Customer Ad Fatigue: Fight the sea of identical results and ads that fade into the next.

Ad Espresso

The Facebook Ad Image Size Ultimate Guide for 2017: It’s all here – the comprehensive guide to bookmark and share.


4 Paid Search Mistakes You Didn’t Know You Were Making: You don’t know what you don’t know .. and now you know.

Search Engine Journal

4 Quick Tips to Optimize Holiday PPC Campaigns: You read that right, there is still time. This great post contains four last-minute tips for digital marketers.


3 Strategies to Make Your Facebook Custom Audiences 3X More Effective: Data-driven customer personas have never been easier to create – use this post to start analyzing your customer audiences.

Vertical Leap

AdWords: Using the latest ‘Christmas’ features to enhance your travel campaigns: If you have travel accounts, can’t miss this one. From promotion extensions, ad variations, and custom intent audiences – there’s a lot covered.

Marketing Mojo

The Importance of Brand Search Campaigns: Don’t JUST rely on organic results for your brand, this post outlines several important reasons to use brand Search campaigns.

From the Engines


See the Latest in Conversation Trends on Facebook
Drive Action Effectively on Mobile


How Pinterest fuels millennial decisions

Bing Ads

AI delivers deeper consumer connections

Google Analytics

Your Marketing Data Has a Story to Tell — Are You Listening?


CMO’s Corner: Are You Boring Your CMO? Master the Marketing Metrics that Matter to Them

From the Clix Team

PPC Creative Excellence – According to AdWords by Robert Brady
4 Audience Targeting Ideas for SaaS Businesses by Tim Jensen
Reader Poll: What Do You Want to Read in 2018? by Andrea Taylor
When You Want CTR to Go Down: 5 Tips for Qualifying Users by Michelle Morgan
Big Changes Coming To AdWords Ad Grants by Robert Brady