From the Experts
Search Engine Land
RSAs vs ETAs, how, when, and why PPC experts use them: This is a very interesting read about these two ad types and finding success.
Search Engine Journal
What Is Profit per Click and Why You Should Track It: Learn how a profit per click model can help you better quantify value for your clients and accounts.
Why Nextdoor should be part of your SMBs social media strategy: If you have an SMB looking for an additional channel in 2021, Nextdoor might be the one for you! Check out this post to learn more about this channel.
How to Master the Facebook Pixel Like a Pro (in 2021 and beyond): This post is everything you need for success with the Facebook pixel.
Do Display URLs Matter in Paid Search?: It’s something most PPC pros have probably wondered!
From the Engines
From the Clix Team
Ways to Increase Reach to Meet Aggressive Growth Goals by Abby Woodcock