From the Experts
Search Engine Land
RSAs vs ETAs, how, when, and why PPC experts use them: This is a very interesting read about these two ad types and finding success.
Search Engine Journal
What Is Profit per Click and Why You Should Track It: Learn how a profit per click model can help you better quantify value for your clients and accounts.
ClickZ
Why Nextdoor should be part of your SMBs social media strategy: If you have an SMB looking for an additional channel in 2021, Nextdoor might be the one for you! Check out this post to learn more about this channel.
Ad Espresso
How to Master the Facebook Pixel Like a Pro (in 2021 and beyond): This post is everything you need for success with the Facebook pixel.
PPC Hero
Do Display URLs Matter in Paid Search?: It’s something most PPC pros have probably wondered!
From the Engines
Google Ads
Shopping for a beauty product? Try it on with Google.
Microsoft Ads
Making sense of the multi-channel retail consumer journey
From the Clix Team
Tracking Policy Appeals in Google Ads by Tim Jensen
Ways to Increase Reach to Meet Aggressive Growth Goals by Abby Woodcock
