Happy almost Holidays, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Group Twenty Seven
13 Reasons Why PPC Brand Bidding Is a No-Brainer: Multitude of reasons outlined in this post to not wait any longer to bid on brand terms.
How to Stay Ahead of the Trend with your PPC Campaigns in 2018: Important tweaks that must be completed in Q1 in order to be ready for what’s coming next year!
Google Analytics Cross Domain Tracking: Ultimate Guide For Untangling Connections: Aside from covering what cross domain tracking actually is and its functionality, learn how to set it up (with useful screenshots) AND some common mistakes in implementing.
How to Jump Start Your PPC Account for next Year: Don’t get bogged down with reports during necessary year-end audits – focus on these three things.
Advanced Event Tracking in Google Analytics and A/B Testing with Google Optimize [Podcast]: Grab a second cup of joe and give this a listen. Brandon Green of Telegraph Creative focuses on the power of event tracking in Google Analytics and how to use Google Optimize for A/B testing.
Social Media Examiner
How to Use Facebook Ad Rules to Optimize Your Ad Campaigns: Is one of your 2018 resolutions to automate? Get a head start – this post is what you need for your Facebook campaigns.
Everything You Need to Know About Facebook’s Audience Network: Keep your costs down when running Facebook Ads with multiple placements.
CPC Strategy’s Amazon Advertising Triangle Explained By Our Experts: It is possible to see gains in volume and ROI. This three-pronged approach shouldn’t be overlooked in your Amazon management strategy.
7 ways to reduce cart abandonment with a more seamless checkout: With fewer than a quarter of e-commerce transactions actually being completed, learn to close the sale with these great tips.
From the Engines
From the Clix Team
LinkedIn Sales Navigator: Everything You Need to Know by Andrea Taylor
Time To Start Tracking Your Button Clicks In Google Tag Manager by Kristin Palmer
5 Tips To Boost Your Shopping Campaign Performance by Bethany Bey
Google (Shopping) Express: An Amazon Contender? by Abby Woodcock