Happy Friday, friends, and welcome to this week’s edition (the last one of 2018!) of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Watch
Facebook is expanding into Search Ads. What will this mean? Getting ready to test in its search results and Marketplace, will it give Google a run for its money or belly flop?
The Top 10 Google Ads Innovations of 2018: From Video shopping ads to the introduction of Parallel Tracking, it was certainly a busy year with all the opportunities.
Fine-tune Google Analytics for a More Profitable 2019: Our friends at Practical Ecommerce nailed it with this piece — New Year’s resolutions are made!
Search Engine Land
PPC 2018: These changes will have the biggest impact on advertisers in 2019 Was it Responsive Search Ads or AI-powered bidding that got you giddy? Maybe it was Amazon or audience?? Either way, as we prepare to have our minds blown in 2019, let’s appreciate how far we’ve come in 2018.
How to Set Up Amazon Video Ads: In-stream video ads (AVAs) is another way to reach potential customers. Specs and best practices outlined in this piece.
The Definitive Guide to Your Google Ads Quality Score: Everything. And we mean everything you need to know about Google Ads Quality Score, why it matters along with 6 tips to improve your score.
From the Engines
Here are the 2019 resolutions people are searching for on Pinterest
3 Ways to Improve Download and Retention Rates in Mobile Apps
Introducing the Data Studio Community Visualizations Developer Preview
From the Clix Team
Don’t Miss the Post-Christmas PPC Action by Robert Brady
The Clix Marketing Blog’s Top 18 Posts of 2018 by Andrea Taylor