Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Lead Gen Customer Journey – A Step-By-Step Guide: Find out where customers go from the Discovery and Research phases. It’s impossible not to read this piece and think of all the possible targeting opportunity at each step through the Retention phase. It really gets the ‘wheels turning!’
Google’s New Ad Position Metrics: Rethinking Average Position: It’s been just over a month now since Google released these new metrics. This post explains them and how you should adjust the way you’re currently measuring ad position.
Group Twenty Seven
Our PPC Wish List for 2019: Dear Santa, a pony and clearer delineation between ad elements, please. PPC marketers are no doubt on the ‘good’ list. Here’s the wish list — please check it twice ; ).
Search Engine Journal
4 Ways Brands Can Advertise on Amazon: Their market share has grown because more product searches are done on Amazon than Google. Here are 4 different opportunities to ensure your e-commerce client isn’t left out in the cold.
Top 10 PPC Trends to Jump on in 2019: From Amazon and alternatives to attribution & cross-channel advertising experiences – industry experts are weighing in on what’s in store.
How to use event tracking to significantly improve your website: Web forms, click-to-call numbers, even downloads – don’t miss this post explaining the importance of event tracking and how to set it up in GA.
Landing Page Versus Home Page: 18 Money Making Differences They serve completely different purposes and if you ever have a client ask why you can’t use a home page as a destination for a search/display ad, here’s why.
From the Engines
From the Clix Team
Tips for Better Geographic Targeting in Your Facebook Campaigns by Andrea Taylor
Before You Pick Your YouTube Campaign Goal, Know Your Bidding Options by Joe Martinez
Unwrap More with Updated Google Shopping Insights by Kristin Palmer