Clix Marketing Blog’s #PPC News & Views: Friday, February 1, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

3Q Digital

How to Create a LinkedIn Sponsored InMail CampaignThe responsibility isn’t just on a salesperson to nurture leads – work the funnel by testing out this feature.

Disruptive Advertising

8 Google Ads Automated Bidding Strategies and How to Use ThemIf you’re going to let Google take the wheel and relinquish control, understand the strategy for each individual campaign you create.


What Ecommerce Brand Bidders Can Learn from Amazon AdvertisingIf there’s one post that can’t be missed this week, it’s this one!

Marketing Land

Reddit launches cost-per-click adsFollowing the announcement on Wednesday, here are all the reasons why you should care to this platform’s first performance-based ad unit.

Search Engine Land

Agencies say search, social spend will rise, but increases target 5 platformsGoogle and Facebook were easy to predict. See who else made the cut.

Social Media Examiner

How to Use Facebook Automated Rules to Manage Facebook AdsThe worst thing is to set it and forget it — by taking the time to learn and implement automated rules, you’ll save time and reduce wasted ad spend.

PPC Hero

First Page Search Bids: Should You Go All In? First, you’ll be thinking of blackjack after reading this post, and second, you’ll gain a perspective on the impact keywords can have if you evaluate them following these steps.

From the Engines


Keyword Targeting now available on the Quora Ads Platform


What’s Trending: Turning Casual Followers into Raving Fans


Reach More Interested Car Shoppers with Automotive Inventory Ads

From the Clix Team

LinkedIn Ads Introduces Interest Targeting (Plus Complete List of Targeting Options) by Tim Jensen
Amazon Could Start Sending Free Samples From Advertisers by Robert Brady
The BIG List: PPC Text Ad Character Limits by Andrea Taylor