Clix Marketing Blog’s #PPC News & Views: Friday, February 16, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Journal

Google Chrome Ad Blocker Guide: Everything You Need to KnowThe bar has been raised — all advertisers must ensure they comply with the Better Ads Standards to ensure their material is viewed on Chrome. Check out this post for all the details.


Paid Search Strategies We’re Secretly AdmiringUnderestimated strategies (and conversation heart candies) are what you’ll find in this organized piece — we’re crushing on this one for sure!

PPC Hero

Testing New Bidding Strategies Through AdWords Experiments: Unsure where to start with automated bidding? Check out this post and start gathering data and allowing it to guide your decision-making process.


The Good, The Bad and The Ugly: PPC Ads Deconstructed5 Ads broken down with helpful analysis for the beginner and seasoned PPC’er. Take notes on this one, especially the tips and takeaways from each example.

Luna Metrics

The Upside Down: Negative Goals in Google AnalyticsReverse the logic and measure the negative – this post outlines numerous ideas to get started.

Granular Marketing

B2B Audiences: How To Create & Effectively Use Them For PPC: The audience and sales funnel are different and your strategy must be as well. Share this with your team and get ready to be impressed with your results.

From the Engines


Start Building an Audience for Your Movie on Facebook


Bridging the Gap Between the Consumer and the Advertiser


Grow Your Business Beyond Borders

Bing Ads

Labels for Dynamic Search Ads now available in Bing Ads Editor


A retailer’s guide to driving sales on Pinterest

From the Clix Team

LinkedIn Now Allows You To Edit Sponsored Content by Robert Brady

How to Use Pinterest & Instagram for PPC Research by Andrea Taylor

The Change in How Audiences Are Searching by Kristin Palmer

Tried & True: PPC Reports We Love by Andrea Taylor

How To Use the Google AdWords Overview Page by Bethany Bey