Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
Google Chrome Ad Blocker Guide: Everything You Need to Know: The bar has been raised — all advertisers must ensure they comply with the Better Ads Standards to ensure their material is viewed on Chrome. Check out this post for all the details.
Paid Search Strategies We’re Secretly Admiring: Underestimated strategies (and conversation heart candies) are what you’ll find in this organized piece — we’re crushing on this one for sure!
Testing New Bidding Strategies Through AdWords Experiments: Unsure where to start with automated bidding? Check out this post and start gathering data and allowing it to guide your decision-making process.
The Good, The Bad and The Ugly: PPC Ads Deconstructed: 5 Ads broken down with helpful analysis for the beginner and seasoned PPC’er. Take notes on this one, especially the tips and takeaways from each example.
The Upside Down: Negative Goals in Google Analytics: Reverse the logic and measure the negative – this post outlines numerous ideas to get started.
B2B Audiences: How To Create & Effectively Use Them For PPC: The audience and sales funnel are different and your strategy must be as well. Share this with your team and get ready to be impressed with your results.
From the Engines
From the Clix Team
The Change in How Audiences Are Searching by Kristin Palmer