Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Paid Media Pros
LinkedIn Ads Targeting Options: Complete Guide 2020The B2B targeting options on LinkedIn Ads are robust and in this video, Michelle Morgan walks you through ALL the options you have at your disposal and some suggestions for how to save time in the future.
Cookieless Tracking For Cross-site frames: This will take a bit of time to digest, but we can always count on Simo Ahava for step-by-step instructions.
Screaming Frog Guide to Doing Almost Anything: Are you looking to verify that your GA code is on every page, or on a specific page? How about validating a list of PPC URLs in bulk? Screaming Frog can do it.
Social Media Examiner
Ads Coming to IGTV: What It Means for Marketers and Creators: Hit ‘play’ on this podcast on your drive into the office – you won’t regret it!
Group Twenty Seven
Do You Really Want a 100% Google Ads Optimization Score? Four recommendations in this post.
Introduction to Google Ads Scripts: Three great examples to get you started if you’re new to using scripts.
Search Engine Journal
What the Changes in the Google Partners Program Mean for Agencies The program turned into a sales tool and missed the mark.
Four Simple Steps for Retargeting on Instagram: Looking to generate more sales? Don’t miss this post.