Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
PPC Client Account Revenue Pressures: Here is a list of questions you must ask your client!
The Ultimate Guide to Facebook Audiences 2019 (for Advertisers, Marketers, and Businesses): This post contains a guide that explains all the Facebook Audiences along with instruction on how to build and optimize them.
The Future of Ecommerce: What We Can Expect If you’re interested in ecommerce, here are 5 predictions about the future.
Apple Search Ads: 11 Things You Need To Know From reasons to use them to recommendations and best practices – take a look at this one.
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers: Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for games.
Search Engine Watch
Amazon Advertising + Prime Pantry: What’s the deal for paid search? Great post on how to make it work for you along with strategies for Product Display Ads’ specific targeting.
Search Engine Journal
Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’: The hope is that it will lead to more users selecting the right campaign type for their business goals, here’s a post more about the name change.
Facebook Ads Daily vs. Lifetime Budgets: Pros & Cons: Our Director of Client Services explains benefits and drawbacks for both. Don’t miss this analysis!
How to Use the Facebook Attribution Tool to Analyze and Optimize Your Customer Journey: In a multi-channel world, you’ll need this guide. From cookie to people-based tracking, this one explains how to set it up and ways to analyze your customer journey.
Facebook is testing search ads: Automotive, retail, and eCommerce industries are currently testing — don’t miss this post to see what it could mean to your PPC strategy.
From the Engines
The Water Cooler: What Professionals Are Reading on LinkedIn, and What You Can Learn From It
Bing Ads to require certification for addiction services
App campaigns make their landing: introducing a simpler name for Google’s app ad solution
From the Clix Team
Quora Ads: How to Forecast Results and Budget Guest Post
Is Google Ads Customer Match Feature Basically Dead? by Robert Brady
Click Share Metric Coming to Search Campaigns by Bethany Bey
Take a Ride on the Pinterest Ads Carousel by Kristin Palmer