Clix Marketing Blog’s #PPC News & Views: Friday, February 23, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


AdWords Best Practices: How To Name And Organize Campaigns: A rose by any other name would smell as sweet…or would it? From filtering, sorting, testing, and reporting a case is made to organize your accounts.

Saavy Revenue

9 Ways To Improve Your AdWords eCommerce Strategy: Uncovering Hidden OpportunitiesDon’t settle for good enough performances. This post has some great strategies that shouldn’t be overlooked for your eCommerce clients.

Search Engine Land

How to sync your keywords and ad labels with an AdWords Script: Bookmark and share! Here’s a great (and it’s free!) script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa.


7 Ways to Stop Burning Your AdWords BudgetGreat article when considering both small and large accounts as no one has money to burn.

Search Engine Journal

Bing Ads Editor Updated With Labels for Dynamic Search AdsThe update that makes us all giddy.

Luna Metrics

A Guide to Page Value – The Undervalued MetricHow often do you look at Page Value while in Google Analytics? This post explains the metric and how to use it when making decisions.

From the Engines


Using Data to Inspire Creative Briefs

Making Ad Metrics Clearer

Google Analytics

Test and Build for Mobile with Google Optimize

Integration of Salesforce Sales Cloud to Google Analytics 360 is now available

From the Clix Team

7 Tips for Attending Marketing Conferences by Michelle Morgan

Understanding Site Speed in Google Analytics by Tim Jensen

Your How-To Guide For Snapchat Ads Manager by Abby Woodcock

Meet Tim Jensen: Clix Marketing Campaign Manager by Kerri Bonner