Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
AdWords Best Practices: How To Name And Organize Campaigns: A rose by any other name would smell as sweet…or would it? From filtering, sorting, testing, and reporting a case is made to organize your accounts.
9 Ways To Improve Your AdWords eCommerce Strategy: Uncovering Hidden Opportunities: Don’t settle for good enough performances. This post has some great strategies that shouldn’t be overlooked for your eCommerce clients.
Search Engine Land
How to sync your keywords and ad labels with an AdWords Script: Bookmark and share! Here’s a great (and it’s free!) script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa.
7 Ways to Stop Burning Your AdWords Budget: Great article when considering both small and large accounts as no one has money to burn.
Search Engine Journal
Bing Ads Editor Updated With Labels for Dynamic Search Ads: The update that makes us all giddy.
A Guide to Page Value – The Undervalued Metric: How often do you look at Page Value while in Google Analytics? This post explains the metric and how to use it when making decisions.
From the Engines
Using Data to Inspire Creative Briefs
Test and Build for Mobile with Google Optimize
Integration of Salesforce Sales Cloud to Google Analytics 360 is now available
From the Clix Team
7 Tips for Attending Marketing Conferences by Michelle Morgan
Understanding Site Speed in Google Analytics by Tim Jensen
Your How-To Guide For Snapchat Ads Manager by Abby Woodcock
Meet Tim Jensen: Clix Marketing Campaign Manager by Kerri Bonner