Clix Marketing Blog’s #PPC News & Views: Friday, February 28, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


Amazon Trends 2020: Seven Changes to Look for in the New Year You’ll need a larger budget, but look for expanded options with Sponsored Display Ads.

3Q Digital

Growth Tactics: Write Ad Copy to Tell Customers When They Shouldn’t Click “Good ad copy will drive clicks, but great ad copy will drive relevant clicks.”


How to Layer Audiences & Keywords to Uncover Cheaper ClicksCPCs are rising and it’s imperative to be smart with your strategy (and budget) with targeting.

Social Media Examiner

How to Analyze Your Facebook Ad Results: 7 Metrics to Track Seven metrics that matter. From CTRs to CPL – it’s all here.

Zato Marketing

Ads Audience Targeting List of Affinity Categories & In-Market SegmentsNot kidding – Zato provided a spreadsheet of all Affinity Categories and In-Market segments tiered out (so you can see multi-level!)

PPC Hero

Getting Ahead of the Voice Search RevolutionSmart speakers are seeing an increase — don’t be left behind.

From the Experts

Microsoft Ads

Three tips to grow your agency using Microsoft Advertising


How auto dealers are driving traffic and engaging customers on Pinterest


The Water Cooler: Leadership, Sustainability, and Diversity Are Winning Topics on LInkedIn


Case Study: uses Promoted Answers to capture high-intent audiences

From the Clix Team

Have You Tried Instagram’s Interactive Stories Ads? by Kristin Palmer
Use Microsoft Ad’s IF Function to Deliver More Relevant Ads by Bethany Bey