Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Visitures
Amazon Trends 2020: Seven Changes to Look for in the New Year You’ll need a larger budget, but look for expanded options with Sponsored Display Ads.
3Q Digital
Growth Tactics: Write Ad Copy to Tell Customers When They Shouldn’t Click “Good ad copy will drive clicks, but great ad copy will drive relevant clicks.”
WordStream
How to Layer Audiences & Keywords to Uncover Cheaper Clicks: CPCs are rising and it’s imperative to be smart with your strategy (and budget) with targeting.
Social Media Examiner
How to Analyze Your Facebook Ad Results: 7 Metrics to Track Seven metrics that matter. From CTRs to CPL – it’s all here.
Zato Marketing
Ads Audience Targeting List of Affinity Categories & In-Market Segments: Not kidding – Zato provided a spreadsheet of all Affinity Categories and In-Market segments tiered out (so you can see multi-level!)
PPC Hero
Getting Ahead of the Voice Search Revolution: Smart speakers are seeing an increase — don’t be left behind.
From the Experts
Microsoft Ads
Three tips to grow your agency using Microsoft Advertising
How auto dealers are driving traffic and engaging customers on Pinterest
The Water Cooler: Leadership, Sustainability, and Diversity Are Winning Topics on LInkedIn
Quora
Case Study: monday.com uses Promoted Answers to capture high-intent audiences
From the Clix Team
Have You Tried Instagram’s Interactive Stories Ads? by Kristin Palmer
Use Microsoft Ad’s IF Function to Deliver More Relevant Ads by Bethany Bey
