Clix Marketing Blog’s #PPC News & Views: Friday, February 7, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Group Twenty Seven

3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads CampaignsWhether you’ve launched countless campaigns or you’re new to the industry, this post is for you!

Paid Media Pros

Facebook Ads Placement OptimizationCustomize your campaigns, review performance and don’t waste money on the ones that aren’t performing — just click ‘play’ on this video!


Is ACoS a Vanity Metric? It started with this question: How do you transform ACoS from a vanity metric to a sign of vitality?


Women in Digital: Breaking BarriersFemale representation? We have that box checked at Clix and love it!


3 Major Differences Between Google Ads and Microsoft AdvertisingIt’s not a copy-and-paste channel, run them separately. Joe Martinez is breaking down the differences in this post!

3Q Digital

Growth Tactics: Why Website Cards Are the Right Choice for DR Twitter Creative Timing is critical for placement — spend the time now to understand how this option could benefit your client.

From the Engines


How The Hershey Company reached incremental audiences with OTT

Microsoft Ads

Explore new Product Group capabilities for Shopping Campaigns

From the Clix Team

Ways to Manage Placements For Your Google Ads Display Campaigns by Kristin Palmer