Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Group Twenty Seven
3 PPC Fundamentals You Shouldn’t Overlook When Launching Google Ads Campaigns: Whether you’ve launched countless campaigns or you’re new to the industry, this post is for you!
Paid Media Pros
Facebook Ads Placement Optimization: Customize your campaigns, review performance and don’t waste money on the ones that aren’t performing — just click ‘play’ on this video!
Is ACoS a Vanity Metric? It started with this question: How do you transform ACoS from a vanity metric to a sign of vitality?
Women in Digital: Breaking Barriers: Female representation? We have that box checked at Clix and love it!
3 Major Differences Between Google Ads and Microsoft Advertising: It’s not a copy-and-paste channel, run them separately. Joe Martinez is breaking down the differences in this post!
Growth Tactics: Why Website Cards Are the Right Choice for DR Twitter Creative Timing is critical for placement — spend the time now to understand how this option could benefit your client.