Clix Marketing Blog’s #PPC News & Views: Friday, January 10, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Take Some Risk

Building a Google Promotions FeedIf you’re running multiple promotions each month, don’t miss the instructions in this helpful post.

Practical Ecommerce

Using Google’s Dynamic Ads to Personalize, Drive Conversions: From dynamic keyword insertion to IF function ads, learn four types in this one.

PPC Hero

Major Social Ad Platform Updates: 2019 Recap Facebook and LinkedIn functionality updates are featured here (and more!) from last year.


The Guide To Amazon Advertising UpdatesOne of the best parts of January?? The predictions in advancements and thorough recaps. This post shouldn’t be missed!

Paid Media Pros

Google Ads Automated ExtensionsJoe Martinez shows us where to review the performance of your Automated Extensions in Google Ads and how to turn them off giving you more control of your message. 

Search Engine Land

Standard text ads will live on a bit longer, Microsoft Advertising says: The company announced a three-month reprieve for advertisers still holding on.

Search Engine Journal

How to Track Offline Conversions in Microsoft AdvertisingClix’s own, Tim Jensen is breaking it down with helpful screenshots so your can track (accurately). Afterwards, start thinking about phone calls to get an even more complete picture.

Social Media Examiner

How to Promote a Flash Sale on Facebook and InstagramShort-term sales? Get the most traction with these tactics.

From the Engines

Microsoft Ads

Migrate to Expanded Text Ads: Deadline extended

Empowering retailers for the future of digital commerce

Delivering on the customer experience imperative

Amazon Advertising

Introducing sponsored ads and Stores in the United Arab Emirates


Creative spotlight: Starz


Expanded Transparency and More Controls for Political Ads


So Long, 2010s: Reflecting on a Decade in Marketing and What’s Next

From the Clix Team

2019 Clix Guest Posts on Digital Marketing Blogs

Introducing The New Google Ad Grants Dashboard by Kristin Palmer