Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Take Some Risk
Building a Google Promotions Feed: If you’re running multiple promotions each month, don’t miss the instructions in this helpful post.
Using Google’s Dynamic Ads to Personalize, Drive Conversions: From dynamic keyword insertion to IF function ads, learn four types in this one.
Major Social Ad Platform Updates: 2019 Recap Facebook and LinkedIn functionality updates are featured here (and more!) from last year.
The Guide To Amazon Advertising Updates: One of the best parts of January?? The predictions in advancements and thorough recaps. This post shouldn’t be missed!
Paid Media Pros
Google Ads Automated Extensions: Joe Martinez shows us where to review the performance of your Automated Extensions in Google Ads and how to turn them off giving you more control of your message.
Search Engine Land
Standard text ads will live on a bit longer, Microsoft Advertising says: The company announced a three-month reprieve for advertisers still holding on.
Search Engine Journal
How to Track Offline Conversions in Microsoft Advertising: Clix’s own, Tim Jensen is breaking it down with helpful screenshots so your can track (accurately). Afterwards, start thinking about phone calls to get an even more complete picture.
Social Media Examiner
How to Promote a Flash Sale on Facebook and Instagram: Short-term sales? Get the most traction with these tactics.