Clix Marketing Blog’s #PPC News & Views: Friday, January 12, 2018

by Clix Admin | Jan 12, 2018 | AAA Needs Updating, PPC News and Views | 0 comments

Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views!

From the Experts

WordStream

The Ultimate Guide to Facebook Ad Placement Optimization: Ad placements explained in this post – the options, capabilities and optimization tactics. Everything you need.

3Q Digital

Retail Revolution, Part 2: Connecting Clicks to Bricks (Tracking Offline Conversions): Pros and cons of AdWords Store Visit conversions and a breakdown of several platforms – this post will set you in the right direction for tracking offline sales.

Search Engine Journal

Using Google Demographic Data to Optimize Your PPC Account: Things You Do, Things You Create, and Things That Make You “You” – Google is aware of these things. Now use them to your advantage.

Seer Interactive

Types of LinkedIn Ads & How to Use Them: 80% of B2B leads generated through social media come from LinkedIn – If you have the budget for this platform, don’t overlook these methods to reach audiences.

Elite SEM

How Paid Search Managers Can Work Smarter, Not Harder: 6 great tips to make your day more efficient (even while managing incoming requests).

PPC Hero

How to Audit a Low Performing Adwords Account: Of course it happens and this post candidly instructs the ways to deal with it.

MarTech

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018: Three trends to keep in the forefront of your mind.

Branded 3

How to split traffic in Google Analytics by local time of day using Google Tag Manager: If your traffic comes from different time zones, follow this step-by-step guide.

Search Engine People

International Online Marketplaces Compared: Advantages and disadvantages from a unique perspective for many different ecommerce options for countries across the world.