From the Experts
Search Engine Journal
YouTube Launches New Hashtag Search Results Pages: Searching on YouTube is getting easier with the introduction of dedicated hashtag results pages.
Tinuiti
The Top 10 Retail Media Networks (Besides Amazon) Compared: Here are the top 10 emerging players in the retail media arena. The post is complete with an easy-to-read chart of what offerings (like pickup, same-day delivery, notable partners, etc) each retailer currently has.
Search Engine Land
Google pauses all political ads through inauguration: All political ads are paused until after January 20. The ban could potentially extend longer.
PPC Hero
Not All B2B Conversions Are Equal: How to Determine the Value of a Conversion: Here are two strategies for a deep dive into assigning value and weights for your conversions.
Ad Badger
Amazon’s Sponsored Display Reports: What You Should Know: Sponsored Display reports are available now in Amazon. Here is how to use them.
From the Engines
5 New B2B Customer Engagement Strategies
OutBrain
6 Ways Conversational AI Can Help Your B2B Marketing Strategy
From the Clix Team
How to be an agile search marketer when change is the only constant featuring Michelle Morgan
YouTube TrueView Ads Demystified: What Marketers Need to Know and How to Create Reddit Pixel Retargeting Campaigns by Joe Martinez
Expand Your Reach with Actalike Audiences on Pinterest by Tim Jensen
