Clix Marketing Blog’s #PPC News & Views: Friday, January 18, 2019

by Clix Admin | Jan 18, 2019 | AAA Needs Updating, PPC News and Views | 0 comments

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

CPC Strategy

Google Adds Call-to-action Extensions for YouTube Ads: New customizable CTA extensions for in-stream, bumper, and discovery ads – don’t miss these post – the extensions were tested for driving awareness.

WordStream

3 Big Budget Roadblocks (And How to Blast Past Them): Finding the sweet spot when setting a budget can sometimes be tricky. Three realistic challenges are presented here with workarounds to help you navigate.

Group Twenty Seven

4 Key GDN Settings to Check for Smarter Ad Spend: Four settings that you should keep a close eye on to keep your GDN ad spend in check.

Search Engine Land

Ad testing in a multi-format world of responsive search ads, three headlines and more: Bags are packed after reading this preview of what we can expect at SMX West.

Marketing Land

Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads: Are you exploring the bid management features?

iProspect

Sayonara Gemini Search. Long Live the Bing. Everything you need to know on the platform consolidation because “Verizon Media (formerly known as Oath) is putting the band back together.”

ClickCease

How to Block an IP Address on Google Adwords? Monitoring, Detecting and Blocking – there are situations, as this post explains, when you may need to take action and block an IP Address.

PPC Hero

Curate Your Audience to Get Better Results from Your Digital Campaigns: The benefits include better-qualified leads so invest the time to learn your audience and adjust messaging across platforms for maximum impact.