Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Google Adds Call-to-action Extensions for YouTube Ads: New customizable CTA extensions for in-stream, bumper, and discovery ads – don’t miss these post – the extensions were tested for driving awareness.
3 Big Budget Roadblocks (And How to Blast Past Them): Finding the sweet spot when setting a budget can sometimes be tricky. Three realistic challenges are presented here with workarounds to help you navigate.
Group Twenty Seven
4 Key GDN Settings to Check for Smarter Ad Spend: Four settings that you should keep a close eye on to keep your GDN ad spend in check.
Search Engine Land
Ad testing in a multi-format world of responsive search ads, three headlines and more: Bags are packed after reading this preview of what we can expect at SMX West.
Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads: Are you exploring the bid management features?
Sayonara Gemini Search. Long Live the Bing. Everything you need to know on the platform consolidation because “Verizon Media (formerly known as Oath) is putting the band back together.”
How to Block an IP Address on Google Adwords? Monitoring, Detecting and Blocking – there are situations, as this post explains, when you may need to take action and block an IP Address.
Curate Your Audience to Get Better Results from Your Digital Campaigns: The benefits include better-qualified leads so invest the time to learn your audience and adjust messaging across platforms for maximum impact.
From the Engines
What’s Trending: Upgrade Your B2B Content Marketing
Easily manage Dynamic Search Ads campaigns with page feeds
Pinterest reveals new travel personas and top travel trends
From the Clix Team
AdWords Express Officially Rolled Into Google Ads by Robert Brady
Tracking Embedded YouTube Videos with Google Tag Manager by Tim Jensen
Everything You Need to Know About the New Call to Action Extensions for YouTube Ads by Joe Martinez
Give Your LinkedIn Performance a Boost With Group Targeting by Andrea Taylor