Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
Facebook Measurement Changes – How Will the Reduction of the Default Cookie Window Impact Advertisers?: This shift is due to the IDFA announcement as well as with browser cookies. You’ll definitely want to make sure you know how this could impact your accounts.
Search Engine Journal
Using YouTube Ads to Support SEM Down the Funnel: If you haven’t been using YouTube Ads to further your branding efforts, you’re missing out!
4 Tips for Warming Up Your Instagram Ad Audience: Here is how to better utilize previously-cold Instagram audiences for success!
Social Media Examiner
Facebook Ads Rejected? Here’s What to Do: This post gives you a game plan on how to troubleshoot your ad disapprovals plus how submit a review of a disputed ad.
8 Tips to Improve Your Mobile Speed Score: Mobile page speed is important! Here is how to boost your score if it’s not quite where you want it.