Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
How to Optimize Amazon Sponsored Products: They account for 88% of ad revenue of search-based advertising. Great step-by-step guide in this post that shouldn’t be missed.
6 Strategies for Click-Worthy Instagram Carousel Ads: From targeting audiences to thoughtful CTAs, there’s enough packed into this post to get your creative wheels turning.
The Beginners Guide to Google Tag Manager: New to PPC and Digital Marketing? Dive in – it’s a supportive community, and this piece does a great job explaining GTM.
Search Engine Journal
Top 10 Must-Try PPC Tactics for 2020: We’re always up for a challenge!
5 Things to Check After Launching a PPC Campaign: 5 quick checks to get your campaign moving in the right direction.
Paid Media Pros
Facebook Campaign Budget Optimization: It’s a new norm and Michelle Morgan is walking us through what CBO is, how to opt in, and ways to get around it if you’re not seeing the results you want.
From the Engines
Helpful migration tips for Expanded Text Ads and final URLs
B2B Marketers: What to Leave Behind in 2019 & What To Adopt in 2020