Clix Marketing Blog’s #PPC News & Views: Friday, January 24, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


How to Optimize Amazon Sponsored ProductsThey account for 88% of ad revenue of search-based advertising. Great step-by-step guide in this post that shouldn’t be missed.


6 Strategies for Click-Worthy Instagram Carousel AdsFrom targeting audiences to thoughtful CTAs, there’s enough packed into this post to get your creative wheels turning.

SEM Rush

The Beginners Guide to Google Tag ManagerNew to PPC and Digital Marketing? Dive in – it’s a supportive community, and this piece does a great job explaining GTM.

Search Engine Journal

Top 10 Must-Try PPC Tactics for 2020We’re always up for a challenge!

Seer Interactive

5 Things to Check After Launching a PPC Campaign5 quick checks to get your campaign moving in the right direction.

Paid Media Pros

Facebook Campaign Budget OptimizationIt’s a new norm and Michelle Morgan is walking us through what CBO is, how to opt in, and ways to get around it if you’re not seeing the results you want.

From the Engines

Microsoft Ads

Helpful migration tips for Expanded Text Ads and final URLs


B2B Marketers: What to Leave Behind in 2019 & What To Adopt in 2020

From the Clix Team

How To Use The Facebook Event Setup Tool by Kristin Palmer