Clix Marketing Blog’s #PPC News & Views: Friday, January 26, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Journal

5 Easy Ways to Improve Your PPC Campaigns with Audiences: Don’t miss this insightful piece by our own Director of Client Services, Michelle Morgan.


The 9 Biggest Facebook Updates From 2017 [Podcast + Transcript]: Tim Halloran of Zato weighs in on the nine biggest Facebook updates from 2017.

Marketing Land

How to make the most of LinkedIn’s free Website Demographics: Insights on the kinds of professionals who are visiting your website? Yes, please.

Search Engine Land

15 PPC pro tips for writing text ads: Include qualifying elements, Mirror the potential search phrase .. check out this post to see all the tips and examples.


How to Use Email Remarketing to Achieve Inbox Domination: Step-by-step instructions on how to implement Gmail remarketing in your AdWords account along with best practices.

PPC Hero

4 Ways to Connect Your Paid Search & Shopping Campaign Efforts: Don’t look at them as separate entities, marry the targeting tactics and understand the similarities and differences.


AdWords Price Extensions: 5 Powerful Techniques You Can Use: A YouTube tutorial that MUST be watched.

Social Media Examiner

How to Use Facebook Analytics for Your Website: Don’t miss another great opportunity to learn about your website visitors.

From the Engines


Greater control with new features in your Ads Settings


5 Social Media Marketing Trends Every Business Should Know About For 2018


Learn What Drives Results for Your Business Using Incrementality Measurement


Drive better results for your business with machine learning: Part III


The Art and Science of Conversion Tracking on Bing Ads webcast Q&A


New Year, New You

From the Clix Team

Tracking Phone Calls with Bing Ads Offline Conversion Import by Tim Jensen
5 PPC Automation Ideas for 2018 by Robert Brady
The Big List: 50+ PPC Blogs You Should Be Reading by Andrea Taylor
Using Statistical Significance to Your Advantage in PPC by Michelle Morgan