Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
5 Easy Ways to Improve Your PPC Campaigns with Audiences: Don’t miss this insightful piece by our own Director of Client Services, Michelle Morgan.
AdStage
The 9 Biggest Facebook Updates From 2017 [Podcast + Transcript]: Tim Halloran of Zato weighs in on the nine biggest Facebook updates from 2017.
Marketing Land
How to make the most of LinkedIn’s free Website Demographics: Insights on the kinds of professionals who are visiting your website? Yes, please.
Search Engine Land
15 PPC pro tips for writing text ads: Include qualifying elements, Mirror the potential search phrase .. check out this post to see all the tips and examples.
WordStream
How to Use Email Remarketing to Achieve Inbox Domination: Step-by-step instructions on how to implement Gmail remarketing in your AdWords account along with best practices.
PPC Hero
4 Ways to Connect Your Paid Search & Shopping Campaign Efforts: Don’t look at them as separate entities, marry the targeting tactics and understand the similarities and differences.
Granular
AdWords Price Extensions: 5 Powerful Techniques You Can Use: A YouTube tutorial that MUST be watched.
Social Media Examiner
How to Use Facebook Analytics for Your Website: Don’t miss another great opportunity to learn about your website visitors.
From the Engines
Greater control with new features in your Ads Settings
5 Social Media Marketing Trends Every Business Should Know About For 2018
Learn What Drives Results for Your Business Using Incrementality Measurement
AdWords
Drive better results for your business with machine learning: Part III
BingAds
The Art and Science of Conversion Tracking on Bing Ads webcast Q&A
From the Clix Team
Tracking Phone Calls with Bing Ads Offline Conversion Import by Tim Jensen
5 PPC Automation Ideas for 2018 by Robert Brady
The Big List: 50+ PPC Blogs You Should Be Reading by Andrea Taylor
Using Statistical Significance to Your Advantage in PPC by Michelle Morgan
