Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
5 Easy Ways to Improve Your PPC Campaigns with Audiences: Don’t miss this insightful piece by our own Director of Client Services, Michelle Morgan.
The 9 Biggest Facebook Updates From 2017 [Podcast + Transcript]: Tim Halloran of Zato weighs in on the nine biggest Facebook updates from 2017.
How to make the most of LinkedIn’s free Website Demographics: Insights on the kinds of professionals who are visiting your website? Yes, please.
Search Engine Land
15 PPC pro tips for writing text ads: Include qualifying elements, Mirror the potential search phrase .. check out this post to see all the tips and examples.
How to Use Email Remarketing to Achieve Inbox Domination: Step-by-step instructions on how to implement Gmail remarketing in your AdWords account along with best practices.
4 Ways to Connect Your Paid Search & Shopping Campaign Efforts: Don’t look at them as separate entities, marry the targeting tactics and understand the similarities and differences.
AdWords Price Extensions: 5 Powerful Techniques You Can Use: A YouTube tutorial that MUST be watched.
Social Media Examiner
How to Use Facebook Analytics for Your Website: Don’t miss another great opportunity to learn about your website visitors.
From the Engines
Greater control with new features in your Ads Settings
5 Social Media Marketing Trends Every Business Should Know About For 2018
Learn What Drives Results for Your Business Using Incrementality Measurement
Drive better results for your business with machine learning: Part III
The Art and Science of Conversion Tracking on Bing Ads webcast Q&A
From the Clix Team
Tracking Phone Calls with Bing Ads Offline Conversion Import by Tim Jensen
5 PPC Automation Ideas for 2018 by Robert Brady
The Big List: 50+ PPC Blogs You Should Be Reading by Andrea Taylor
Using Statistical Significance to Your Advantage in PPC by Michelle Morgan