Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Google’s Redesign of the Ad Label: What Does It Mean? It sparked controversy, but there’s no expected impact on advertisers.
7 Facebook Video Advertising Benefits For eCommerce Businesses: Great for retargeting with the power to drive conversions, don’t miss this post for five additional reasons to incorporate video into your plan.
The Custom HTML Tag Guide For Google Tag Manager: It’s as if he’s sitting next to you and walking you through how to do it. The super helpful guide (with screenshots) is something you’ll want to bookmark.
Group Twenty Seven
4 Ways to Prepare for PPC in 2020: From data studio to new lead form extensions .. never a better time to make some tweaks that will pay off.
YouTube Display Ads 101: How to Target Placements & Boost Conversions: Our Director of Client Strategy is sharing how to target Display ads on YouTube and measure success.
The PPC Show Podcast
This Week in Marketing News (Jan 27, 2020): Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google’s search results’ backpedal, Pinterest, Etsy and more.
Search Engine Journal
8 Proven Tips to Drive More Calls with Paid Search: Great post with ways to ensure that you’re driving more calls while keeping a close eye on call quality.
What Every HVAC Company Needs to Do On Google in 2020: Niche clients? Considering the competition, you can’t afford to miss this post.