Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Group Twenty Seven
8 Tips for More Effective Video Ads: It would be foolish to place a video ad without a strategy – this post contains tips to ensure you’re making an impact to see a return on your efforts.
WordStream
Entice Your Target Audience with Custom Engagement Ads: Here’s How Joe Martinez, Clix’s Director of Client Strategy, explains why Google Engagement Ads are great for any account looking to create a custom, branded experience. Don’t miss this one!
Search Engine Watch
Four cool keyword research tools you can use for free now: Free, but the option to pay for an upgrade — still good tools! Check ’em out.
3Q Digital
We Turned off Amazon for 30 Days – Here’s How the Numbers Looked: Still not convinced Amazon is right for your client?? Don’t wait another day – it’s an untapped market of individuals who are not converting through “conventional” methods of advertising.
AdEspresso
Facebook Video Ads: The Guide Marketers Are Looking For (Strategies Included) They boost engagement and drive conversions – don’t miss this well-organized guide!
Search Engine Land
E-commerce brands: Track spend efficiency with this Google Ads Script The script pulls keywords from your account and their respective ROAS, which you define.
From the Engines
Microsoft Ads
Webcast: The Art and Science of Shopping Campaigns
From the Clix Team
Investigating Google Ads Disapprovals with Policy Manager by Tim Jensen
